Anna Zaytseva - Резюме Customer Journey Expert

Work experience:
1. CUSTOMER JOURNEY EXPERT
- Building the CJM of all customer product paths
- Development of prototypes for the new version of the site
- Analysis of competitors
- Increasing team awareness
- Implementation of the results of the work
- Analysis of TA data
- Improve product metrics (MAU / CCI / tNPS / NPS / LTV / ARPU and so on)

2. NEUROMARKETER in the Client Research Laboratory ДОМ.РФ Bank
September 2021 — June 2021
- Thinking «profit» for the company
- Writing recommendations to increase the conversion in the Bank's products
- Implementation of research results and results of expert assessments (search for those responsible, explaining the value for prioritizing tasks in the backlog / supporting designers when implementing the results)
- Building a knowledge base based on scientific knowledge
- Created a Guide to create ideal products and communications on various channels of communication with the company's clients
- Reviewing layouts of the new mobile application, implementation of recommendations
- Conducting research, expert evaluation and implementation of recommendations in Bank products
- Preparation of presentations with research results

3. RESEARCHER in the Laboratory of Neurosciences and Human Behavior at SberBank
February 2021 — august 2021
- Writing recommendations for improving the products and commercials of the bank + implementation
- Participation in the creation of a database of neuromarketing and UX rules (reading scientific literature and forming rules)
- Development of lectures for performances
- Account manager functions in working with clients within the framework of their projects
- Study of target audience / analysis of competitive systems
- Conducting in-depth interviews

4. BUSINESS ANALYST in IT
September 2016 — february 2021
- Creating UML diagrams
- Participation in the creation of the SIEM system
- Work on the Agile methodology
- BPMN diagrams
- Constant questions "Why?"
- Valuing for Business
- Creating a user story
- Organization and implementation of retrospectives
- Creating MVP
- Conversations with stakeholders
- Prototyping layouts

Educations:
1. Bauman Moscow State Technical University
Electronics informatics and management, Computer Science and Engineering
2. Received a master's degree in psychology in 2021 (Moscow Institute of Psychoanalysis /
Clinical psychology / Psychological counseling with the basics of psychotherapy)
3. Studied in courses at Associations for cognitive behavioral therapy

* UX
* CJM
* Neuromarketing
* Psychology
* cbt
* analytical thinking
* systems thinking
* research
* usability testing
* profit thinking

1. Responsible
When making a decision, I study a lot of information from the necessary context, after which I make a decision or theoretically consider several options
2. Trained
I love new knowledge, I combine 
2 educations in my work (it and psychology)
3. High internal motivation
My internal motivation is an excellent driver and allows me to develop, and this allows the company to increase profits