Alexander Illyashenko - Резюме Middle Digital Marketing Specialist, Media Buyer

WORK EXPERIENCE

Pokupon, Kyiv– Team leader marketing department
02. 2013 – 02.2017
- Setting up advertising campaigns for all Pokupon partners
- Email newsletters
- Creation of scripts for videos on the YouTube channel
- Managing the staff of copywriters
- Promotion of the company's brand in the b2b segment


CPA.PLACE, Kyiv– Facebook team leader
02 2017 – 05 2019
- Buying traffic for nutra offers in the CIS countries
- Organization of the Facebook department
- Purchasing accounts for the team
- Purchase of СС
- Technical organization (antidetect browsers, trackers, etc.)

AdvertFish, Kiev– Media Buyer
05 2019 – 08 2019
- Buying traffic for white goods.
- Geo: UAE, Oman, Arabia, etc.
- Working with an FB agent account

Freelancer, Kiev– Media Buyer
08 2019 – 07 2021
- Creation of infrastructure for launching with FB
- creation of advertising campaigns;
- continuous monitoring and analysis of advertising campaigns;
- development of creatives;
- writing advertising posts and announcements;

Traffic Squad, Kiev– Media Buyer
07 2021 – 12 2021
Work with FB, vertical - gambling (Brazil, India, TIER1, TIER 2)
- Setting up and launching advertising campaigns;
- Analysis of advertising campaigns;
- Creation of creatives;
- Work with 30 - 40 accounts and budgets of 2-5K$ daily;

Quantum System, Kiev– Media Buyer
01. 2022 – and then the war started =(((
Work with FB, vertical - crypto (EU, CANADA, POLAND, NORDIC)
- Setting up and launching advertising campaigns;
- Analysis of advertising campaigns;
- Creation of creatives;
- Work with 20 - 30 accounts and budgets of 3K$ daily;

Project work in peacetime

- Promotion of dentistry (lead generation)
- Real estate promotion (lead generation for consultations)
- Promotion of Turkish sweets + building infrastructure for sales
+ creation of department reports + creation of a platform for sales
Didn't take on a lot of design work, because I worked for quality,
not quantity.

Odessa Academy of Communications, Odessa– Computer
engineering/Bachelor
2009 – 2016
Maintenance of computer systems and networks

Traffic sources
Facebook - main
Google ads (Display Network)
Google ads (YouTube
Network)
Teaser networks
Push networks

SKILLS
HTML+CSS+JS+PHP
Adobe Photoshop
Camtasia
Antidetect (Indigo, AdsPower
etc.)
Hosting, VDS etc.
Keitaro, Binom
Cloaking links

LANGUAGES
Ukrainian, russian, EnglishGoogle AdsAdobe Photoshop

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