Alex Kilburg - CV Head of Advertising

Work experience Head of Advertising Publicity agency «Digital 42» (2020-2022) Results: Advertising department management, development and analysis of modern advertising technologies for promotion purposes on the Internet, preparation and implementation of successful advertising campaigns, acquisition and placement of advertising, competitor analysis, budgeting and distribution control. Head of a creative group Publicity agency «Digital 42» (2020 - 2022) Results: Leading a team of creators, development of creative ideas for bloggers and brands promotion, info campaigns development, media positioning, promotional events organization, creation of newsbreaks and maintaining the media furor, website, content strategies and brand book development, social media management, implementation control. SMM manager Publicity agency «Digital 42» (2017 - 2020) Results: Social media management (VK, Instagram, Ok, TikTok, Telegram), analysis of promotion technologies in the framework of social networks, development of content plans for social networks users, Instagram accounts creation, promotion and selling.

The Russian Presidential Academy of National Economy and Public Administration

Advertising department under my leadership exceeded the KPI for the 4th month of the advertising campaign by 2.5 times Increased the number of active subscribers from 28 thousand to 2.7 million in 3 years Created media positioning for several major TikTok bloggers in cooperation with «Invite» Company. Developed several subsequently implemented ideas for VK GROUP promotion campaign during its rebranding process. Created a full-fledged marketing strategy for a clinic of modern medicine "System", namely: its website design, brand book and social media content strategy Supervised the social media management of the pan-Russian student project "Tvoi Khod", entered into a long-term cooperation. Successfully held numerous PR events for «Megapolis Time» periodic magazine Promoted the pan-Russian festival "Tavrida.Art" on the Internet Supervised the full process of company's merchandise creation, namely: conformation of reference terms, advertising campaign creation and product sales Creation of a video clip on a turnkey basis (concept development, idea creation, crew recruitment, pre-production, compliance control, graphics and voice acting management, final cut)

Английский

Creativity
Communicability
Sense of purpose
Responsibility
Adaptibility