Anna Letniaia - Резюме Project-manager

August 2022 — july 2023
1 year
Rocket media LL
Moscow, rocketm.ru/

Business Development Manager
Work in the international market (Tier 1-2), web 3.0 and finance direction:

- search and accounting of advertisers, parsing;
- preparation of reports and filling out CRM;
- running a team of 10+ people;
- work with affiliate networks and direct media buying department;
- document flow;
- coordination of the work of the department;
- development of economic efficiency from exclusive offers.

March 2021 — october 2021
8 months
Azur Interactive Games Limited (international developer and publisher of mobile games)
Moscow, azurgames.com/

IT, System Integration, Internet... Show more

Integration Manager
- launch of advertising campaigns via Facebook Ads manager;
- creation and implementation of CPI and LTV tests;
- creation of promotional videos;
- setting up advertising monetization (Applovin MAX, Unity Ads, ironSource, AdMob, Facebook Monetization Manager)
- checking the integration of analytics through the build in the SDK.

November 2019 — november 2020
1 year 1 month
SALO (content and influencer marketing for brands)
Moscow, salo.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Account Manager (Project coordinator)
- launch and maintenance of projects at all stages of work (start, analysis and reporting of advertising campaigns, document management and preparation of summary tables);
- communication with the customer (preparation of KP, media plans, negotiation, coordination of plans, deadlines, articles);
- project team management (quality control, deadlines, budgets and risks, coordination of the work of performers: department heads, producers, editors, authors, contractors, etc.);
- working with Yandex.Metrica, Roistat, GA, Yandex.Audience, Yandex.Zen, TGSTAT, Telemetr;
- seeding of materials on internet resources;
- working with UTM labels and pixels.

September 2017 — august 2019
2 years
Open medical communications (distance education for doctors)
Moscow, openmedcom.ru

Educational Institutions

Specialist in the development of distance education programs (project manager)
- organization and holding of online and offline turnkey events (search for clients and speakers (warm and cold sales), preparation of KP, negotiation, conclusion of contracts, document management, event moderation, reporting, video editing and processing);
- increasing brand awareness (working with e-mail newsletters (MailChimp), accreditation for barter events, website content development, writing and editing texts);
- SMM (Facebook, Instagram, Vkontakte). Maintaining groups in social networks, working on content, designing posts.

VK: https://vk.com/openmedcom
Growth during the lead time + 2,500 thousand participants (organic)
Classmates: https://ok.ru/group...48868
Growth during the lead time + 1,000 thousand participants (organic)
FB: https://www.facebook.com/openmedcom
The increase during the time of + 700 participants (organic)
INSTAGRAM: https://instagram.com/openmedcom
Growth during the lead time + 2,000 thousand participants (organic)

June 2015 — may 2018
3 years
Non-profit volunteer organization Piggy Vs
Moscow, www.youtube.com/user/hrushiprotiv

Public Activity, Political Parties, Volunteering, Non-Profit Organizations

Coordinator, videographer
- opening of 3 regional offices, supervising the work of a team (presenters, assistants, operators and volunteers), numbering from 10 to 20 people, in 5 cities (mentoring, quality control of video shooting in stores, assistance in crisis management;
- shooting;
- video editing.

September 2015 — january 2017
1 year 5 months
Moscow Russian Organization. Russian Student Union
Moscow, mrsss.ru

Media, Marketing, Advertising, PR, Design, Production

Journalist, photographer and videographer
- photo and video recording of matches with subsequent processing;
- writing articles;
- interviewing athletes.

Higher education (bachelor)
Peoples' Friendship University of Russia, Moscow
Humanities and Social Sciences, International relations

Adobe Premier Pro
Sony Vegas
Яндекс.Метрика
Google Analytics
Asana
Pyrus
Slack
Trello
Bitrix
AMO CRM
AppMetrica
Facebook for Developers
Facebook Monetization manager
Facebook Business manager
Unity ads
Applovin Max
IronSource
AdMob
AppsFlyer
Notion
MailChimp
Canva
negotiating
Document Flow
launching and maintaining advertising campaigns
making presentations
teamwork
Business English
Team management
Project managementTrelloGoogle AnalyticsUnity

Angielski

My main hobby is writing books (fiction, detective, drama). I publish on 30+ e-book sites.
https://socprofile.com/more_popcorn_pls

Well, if in writing, then my interests are: games, movies, writing articles, video editing, videography, books, meditation.