Alla Sliusarenko - Резюме Content manager/ Marketer specialist in aesthetic industry

02/2023 – CURRENT Saint-Petersburg, Russia
ONLINE MARKETER MD OLGA PARYGINA
• Brand promotion of MD Olga Parygina in medical society
• Creating and promoting a course for doctors dedicated to vulvar dermatoses
• Analyzing the target audience
• Developing sales strategy for the course
• Creating advertising campaigns for promotion
• Selecting bloggers and communicating with them
• Generating relevant content for social media platforms (for patients and doctors)
• Assisting in course structure development
As a result of this work, one paid webinar for doctors and two courses have been conducted so far. The total number of participants who have completed the training is over 100 people. A lot of woman have found their doctors as a result of this course.
Email olga.parygina@bk.ru Website https://mdparygina.ru
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2021 – CURRENT Saint-Petersburg, Russia
SOCIAL MEDIA MARKETING SPECIALIST IN SKINCARE INDUSTRY FREELANCE
• Promotion of aesthetic medicine services and cosmetic products in social networks
• Explaining a general audience the information about cosmetic science (products, ingredients,
techniques etc.) in fascinating way
• Creating educational content about skincare ingredients, recent scientific research, discussing
cosmetic dermatology treatments
• Providing compelling information to promote the expertise and services of cosmetic dermatologists • Monitoring trends in skincare industry and conducting research relevant to cosmetic science
• Creating content and marketing strategy relevant to cosmetic industry
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12/2017 – 04/2021 Saint-Petersburg, Russia
COSMETIC DERMATOLOGIST CLINIC OF LASER COSMETOLOGY “LINLAIN”
• Consultations with patients seeking cosmetic dermatology treatments
• Providing appropriate treatment recommendations, developing personalized treatment plans based
on their individual requirements and desired outcomes
• Prescribing cosmetics skin treatment (acne treatment, scar revision, skin revision, skin rejuvenation,
pigmentation correction, anti-aging therapies)
• Performing procedures (laser treatment, chemical peels, injectables (dermal fillers, botox)
• Collaboration with other healthcare professionals (plastic surgeons, aestheticians, dermatology colleagues)
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2017 – 2019 Saint-Petersburg, Russia
SENIOR LABORATORY ASSISTANT SAINT-PETERSBURG STATE UNIVERSITY
• Assistance in preparing scientific works for the department «Dermatology and Venerology» • Overseeing laboratory operations (biopsy, sample preparation, microscopy
• Planning and conducting experiments with established protocols and procedures
• Collecting and analyzing data
• Organizing laboratory records, results and observations
• Supervising interns

08/2023 – CURRENT Moscow, Russia
MASTER OF BUSINESS ADMINISTRATION Moscow Business Academy Website https://moscow.mba/about
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2018 – 2018 Saint-Petersburg, Russia
PROFESSIONAL RETRAINING IN COSMETOLOGY Pavlov University
Skin and skin annexes anatomy, skin physiology and pathophysiology. Basic skincare. Cosmetology treatments for different types of skin. Cosmetic ingredients. Aging skin and methods of correction. Face skin conditions (acne, rosacea, atopic dermatitis, etc) and its treatments. Trichology. Body skincare.
Website https://en.1spbgmu.ru/
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2015 – 2016 Saint-Petersburg, Russia
RESIDENCY PROGRAMME IN DERMATOLOGY (SKIN AND VENEREAL DISEASES) North-Western State Medical University named after I.I. Mechnikov
Skin diseases: pathogenesis, diagnostics, treatments. Website https://szgmu.ru/eng/
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2008 – 2015 Saint-Petersburg, Russia
DOCTOR IN MEDICINE (MD) Saint-Petersburg State University
Website https://med.spbu.ru/ Final grade GPA: 3,9/5.0
Thesis Adjustment disorders in female patients with chronic anogenital dermatoses
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1997 – 2008 Georgievsk, Russia
CERTIFICATE OF GENERAL SECONDARY (COMPLETE) EDUCATION
Gymnasium No2
Final grade GPA: 4,9/5,0

Experienced professional with a unique blend of expertise in the medical field (cosmetic dermatology, skin and vulvar diseases) and marketing and social media management. I bring practical experience and innovative insights, ensuring a distinctive approach to the intersection of healthcare, digital strategy.

Angielski, Włoski

English language - B2 (TOEFL 87)
Italian - A1 (currently studying)