Anna Kravchenko - CV Маркетолог

BIOTEC GmbH & Co. KG. — Emmerich am Rhein, Germany Communication and Marketing Specialist, May 2022 – Present Philip Morris International — Kharkiv, Ukraine Internal Communication Intern, July 2021 - May 2022 Kharkiv Palace Hotel— Kharkiv, Ukraine Junior Marketing Specialist, January 2021 – July 2021 Event Coordinator, July 2021 – February 2022 CO Public Diplomacy Platform — Kharkiv, Ukraine Head of Public Relations, October 2018 – April 2021

Master of International Business (Major: International Relations) (2023) — V.N. Karazin Kharkiv National University, Ukraine Master of Journalism (Major: Strategic Communications and New Media) (2023) — V.N. Karazin Kharkiv National University, Ukraine Bachelor of International Business (Major: International Relations) (2022) — V.N. Karazin Kharkiv National University, Ukraine Digital Marketing Certificate (2023) — Information Technology School "Lemon School"

Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator, Premier Pro), Yammer (Viva Engage), Google Analytics, Canva, photo and video production, Asana, Trello, Instagram, Facebook, LinkedIn, TikTok, Salesforce, HubSpot, SemRush, SimilarWeb

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Offer a unique combination of experience and education, that includes B2B and B2C marketing, management of internal and external communication, public and media relations, event organisation, brand building and content production.

Proven experience in devising impactful marketing strategies, overseeing PR initiatives, and managing internal and external communications. Proficiently organizing and executing diverse events, crafting compelling brand narratives to enhance brand visibility. Skilled in forming strategic partnerships, leveraging dual Master's Degrees in International Business and Strategic Communications & New Media to drive successful campaigns across varied communication channels. Possessing a versatile skill set for effective B2B and B2C marketing.

Areas of Emphasis

• Event Coordination and Management
• Performance Metrics and KPI-tracking
• External and Internal Communication
• Content Creation and Curation
• Social Media Management • Brand Messaging and Positioning
• Project Management
• Public Relations and Media Relations
• Reporting Tools Utilization (Google Analytics, etc)
• Inter-Disciplinary Team Leadership