Aleksandr Khrustalov - CV Marketing, SMM, UX/UI Design,

I have over five years of experience in information technology and marketing. My expertise includes IT project management, UX/UI design for web applications focusing on user-centered design and functionality. I am proficient in HTML/CSS at an A2 level and have experience in MS365 administration, Power FX / Low Code programming, and designing advertising materials. I have successfully managed CRM systems, set up integrations with advertising platforms, and built effective marketing funnels in Google ads and Facebook ads. Additionally, I specialize in WordPress website development, SEO optimization, and creating presentations with vector drawing. My experience also encompasses full-cycle marketing strategies including SMM, Emails marketing, and SMS marketing, contributing to brand visibility and attracting new clients. The use of AI technologies.

Higher - Bachelor - Faculty of Information Security

Marketing - Advertising in Google ads / Facebook ads - Strategic marketing planning - Brand management and positioning - Targeted marketing and audience analysis - Media planning and advertising - Digital marketing and online promotion - Analytics and reporting - Team and project management - Market and competitor research - Creation of marketing materials Graphic Design - Proficiency in graphic design tools (CorelDraw, Photoshop, Illustrator) - Creative design - Typography and composition - Color perception and color theory - Vector graphics work - Interface design - Adaptive design and layout UX/UI - User needs research and analysis - Creating user personas - Information architecture and navigation - Prototyping and interface design - Graphic design and visual aesthetics - Principles of UX and UI design - Mobile devices design and adaptive design - Software and tools SEO - Keywords and market research - Web page optimization - Link profile - Content marketing - Analytics and monitoring (Google: Tag Manager, Search Console, Analytics) - Technical knowledge (HTML, CSS) - Adaptability and teachability Programms: CorelDraw, Illustrator, Photoshop, Ms365, Power Apps, Power Automate, Sharepoint , Outlook, Teams, Trello, Sendpuls, MailChimp, Shopify, Google Analytics, Google Search Console, Google Tag Manager, Meta ADS, Facebook, AI: Gemini, GPT - 4o

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WORK EXPERIENCE

Project Manager / UX / UI and Graphic Designer
World Trade Partners OU, 2022-2024

- IT Project Management (Project Manager)
- UX/UI Design for Web Applications
- Proficiency in HTML / CSS (A2 level)
- Microsoft 365 Administration and Power FX / Low-Code Logic
Programming
- Conceptualization and Design Development of Advertising
Materials (banners, business cards, flyers, posters)
- CRM Systems Management (Integration setup with advertising
platforms for lead processing)
- Strategy and Setup of Google and Facebook Ads (schematicgraphical layouts of marketing funnels)
- WordPress Website Development
- SEO Page Optimization Setup
- Presentation Development (vector drawing and
conceptualization)
- Comprehensive Marketing with Strategy Development, Analysis,
and Launch (SMM, Mail, SMS)
- The use of AI technologies