Doświadczenie w pracy:
I am just starting my journey in targeted advertising and with the
development of the initiative, I am ready to take on a project! I am very
eager to apply the knowledge for implementation and help businesses
to attract customers through virtual targeting and effective
advertising campaigns. I am diligent and responsible, always focused
on the result and it is important for me to justify the client's trust and
use their budget as efficiently as possible so that each project brings
results
Edukacja:
my course: «Targeted advertising specialist»
Genius Space 09/2024 - 11/2024
Umiejętności zawodowe i inne:
Target audience analysis
Working with advertising platforms
Analysis and optimization
A/B testing
Retargeting and remarketing
Communication and reporting
Using pixels (facebook, tiktok)
Dodatkowo:
I acquired basic skills in the courses:
Audience analysis and segmentation – how to define the target
audience and its needs.
Setting up advertising campaigns – creating and launching ads
on platforms (Facebook, Instagram,TikTok).
Working with creatives – developing texts and visuals that attract
attention.
Campaign optimization – tracking metrics (CTR, CPA, ROI) and
adjusting the strategy for better results.
Retargeting – returning users who have already interacted with
the brand.
Reporting and analysis – creating reports and analyzing results to
understand the effectiveness of advertising.
Building a sales funnel – understanding the stages a customer
goes through from getting to know a product to buying it, and
setting up advertising for each stage.
Developing an advertising strategy – planning campaign goals,
distributing the budget, and choosing appropriate advertising
formats to achieve long-term results.
