olena_matviichuk Матвійчук - CV media buyer, ppc

Media Buyer | AdsKeeper December 2024 – Apr 2024 Planned, launched, and optimized advertising campaigns on Facebook Ads. Analyzed campaign performance and adjusted strategies to improve ROI and CPA. Managed audience targeting, including retargeting and lookalike audiences. Collaborated with the creative team to improve ad copy, visuals, and A/B testing.

🎓 EDUCATION 📍 National Aviation University (Kyiv, Ukraine) 🎓 Master’s Degree in Philology (2022 – 2024) 🎓 Bachelor’s Degree in Philology (2018 – 2022)

✔ Facebook Ads Manager ✔ A/B Testing & Optimization ✔ Google Analytics ✔ Pixel Tracking (Facebook Pixel, Google Tag Manager) ✔ CRM: HubSpot, Pipedrive ✔ Sales & Lead Generation

-

✔ Analytical Thinking
✔ Data-Driven Decision Making
✔ Communication & Negotiation
✔ Time Management
✔ Team Collaboration