Adrine Apikyan - Резюме Affiliate Marketing Manager

With over 2 years of dedicated experience in affiliate marketing and more than 8 years in the broader digital marketing field, I bring a performance-oriented mindset, deep analytical skills, and a strong ability to build and scale profitable partner programs.

In my recent roles, I have successfully managed affiliate programs in highly competitive sectors such as Gambling, FinTech, and Education. I’ve worked across CPA, RevShare, and Hybrid models, focusing on delivering measurable growth by optimizing offers, managing partner relations, and continuously refining conversion funnels based on performance data. One of my proudest achievements was increasing referral-driven revenue by over 30% within a year through the development of a scalable partner incentive structure and consistent relationship management.

I’ve collaborated closely with analytics and CRM teams to personalize affiliate campaigns, segment audiences, and improve key metrics such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). By automating reporting processes and integrating tools like GA4, Looker Studio, Salesforce, HubSpot, and Zoho, I’ve enabled more efficient tracking and faster decision-making. I also have hands-on experience working with affiliate dashboards, tracking platforms, and bonus structures that ensure transparency, alignment between the brand and its partners.

Alongside affiliate program management, I bring strong expertise in performance marketing—running multi-channel ad campaigns on Google, Meta, TikTok, LinkedIn, and affiliate traffic networks. This cross-functional understanding helps me bridge the gap between paid traffic and affiliate traffic to create a truly unified acquisition strategy.

What sets me apart is my ability to combine strategic thinking with tactical execution. I’m equally comfortable negotiating terms with partners as I am diving into campaign analytics to identify growth opportunities. My approach is , data-driven, results-focused aligned with business goals.

Master's degree, Economy


Armenian National Agrarian University

2015 - 2017

Business and Marketing specialty

Bachelor's degree, Business
Armenian National Agrarian University
2010 - 2015
Commodity science and product quality expertise

Marketing Automation Tools (e.g., HubSpot, Mailchimp)
Graphic Design Tools (e.g., Canva, Adobe Photoshop)
Content Management Systems (e.g., Shopify)
Content Planning Tools (e.g., Hootsuite, Buffer)
Organizational and Task Management
Google Ads Campaign Management
Research and Data Collection Skills
CRM Tools (e.g., Salesforce, Zoho)
Affiliate & Partnership Marketing
Offer Tracking & Optimization
PPC, Display Ads, LinkedIn Ads
PPC Campaign Management
Social media marketing skills
Facebook Ads Management
Data Analysis and Reporting
Content marketing
Attention to Detail
Google Analytics
Looker StudioContent marketingGoogle AdsFacebook AdsGoogle AnalyticsAdobe Photoshop

Experienced Affiliate & Performance Marketing Manager with 2+ years of hands-on experience in managing and scaling affiliate programs across Gambling, FinTech, and EdTech industries. Proven track record in optimizing acquisition funnels, reducing CAC, increasing partner-driven revenue through CPA, RevShare, Hybrid models. Skilled in building strong affiliate partnerships, tracking KPIs, implementing data-driven strategies. Experienced with GA4, Looker Studio, CRM systems, multi-channel campaigns (Google Ads, Meta, TikTok). Known for aligning affiliate efforts with business goals and delivering measurable growth.