Maksym Kharkov - CV Performance Marketing

Performance Marketing Specialist with 2+ years of experience driving paid growth for SaaS products across US and Tier-1 EU markets. Managed monthly ad budgets of $50k–$150k, optimized full-funnel acquisition, and improved key unit economics through data-driven experimentation. Increased paid conversion rate from 15% to 17%, reduced CAC from $190 to $180, and maintained a ~5-month payback period across Google Ads, Meta, TikTok, and Apple Search Ads.

LNU of Ivan Franko

GA4, GTM, ASA, FireBase, AppsFlyer, Revenue Cat

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Performance Marketing Specialist with 2+ years of experience driving paid growth for SaaS
products across US and Tier-1 EU markets. Managed monthly ad budgets of $50k–$150k,
optimized full-funnel acquisition, and improved key unit economics through data-driven
experimentation. Increased paid conversion rate from 15% to 17%, reduced CAC from $190 to
$180, and maintained a ~5-month payback period across Google Ads, Meta, TikTok, and Apple
Search Ads.