Elena Savchenko - CV Digital Marketing Specialist

2022 (JANUARY) - PRESENT - BUSINESS PROCESS ANALYST 2018 - 2022 (JANUARY) TEAM LEAD (MARKETING) NDA | APRIL 2018 - PRESENT - Analysis of business processes based on the results of offline and online campaigns. - Advertising, PR, Internet promotion: development of campaigns and promotions, conducting and evaluating effectiveness. - Brand management. - Budgeting. - Analyzing channels for integrating brands and the market as a whole - Marketing research, competitor analysis. - Interaction with advertising agencies, bloggers, partners. - Presentation development. - Negotiation. - Management of employees and their professional development. - Establishment of KPIs and monitoring their implementation. - Legal support of internal issues and external documentation. - Reporting. Also: curation with a full immersion in the process of such divisions as Buying, Affiliate, Content, SEO, Email marketing, SMM. Note: work in the direction of B2B, B2C _________________________________________________________ SENIOR MARKETING MANAGER DIGITAL AGENCY GRAPE | MARCH 2016 - APRIL 2018 - Taking part in strategy development, presentation and defense to the company by the Customer (SMM, web and offline activity). - Development of an activity plan by category: 360 degrees and its implementation, full control. At the same time, there were more than 10 projects of varying complexity and direction. - Supervising the process of implementing the promotion strategy at all stages (possible stages: developing a brand book / landing page, seo promotion, preparing and conducting photo / video shooting, conducting promotional activities offline and social networks, etc.). SENIOR COMMUNICATIONS MANAGER STRATEGIC COMMUNICATIONS AGENCY STRATCOMUA | SEPTEMBER 2015 - MARCH 2016 - Building partnerships with the Client (Ministry of Foreign Affairs, Ministry of Information Policy, NATO, INVICTUS GAMES). - Conclusion of a new international project on the Ukrainian market (para-Olympic Invictus Games, UK) - market analysis of this segment, selection of integration and promotion channels, negotiations, media connection. - Organization and carrying out events of the Client (NATO conference) - Budgeting. - Presentation development. - Management of employees (2 employees) and their professional development. - Legal support of internal issues and external documentation. - Reporting. Note: work in the direction of B2С OTHER EXPERIENCE (GENERAL INFORMATION) - Communication Agency Cheil Ukraine (Samsung)| Senior retail|marketing manager| February 2013 - March 2014 - BTL Studio LLC (audit and site development)| Marketing and creative Director| August 2011 - February 2013 - Talan Comminication (advertising agency)| Senior marketing manager| April 2008 - August 2011 - Law Practice| Chief Lawyer of the Law Firm, Head of the Legal Department of the Agro-Industrial Company, litigation (commercial and civil law)| April 2008-August 2011 Professional skills - B2B | B2C marketing - Team Management - Digital Marketing - Marketing communications - Marketing campaign planning - Budget management - Media planning - Brand Management - Marketing analysis - Project management - Competitive analysis - Content Management - Producing a presentation - Negotiation - Proactivity Professional qualities - Building effective communication - Proactivity - Leadership skills - High level of independence - Systematic approach to tasks - Analytical thinking - Stress resistance - Strategic thinking - Time management -Effective teamwork Education BASIC EDUCATION: Kiev International University / 1997 - 2002 - Jurisprudence (civil and civil law) ADDITIONAL EDUCATION: English School "Green Forest" / 2017 - 2018 - English (Upper intermediate) School of Graphic Design "SUCCESS" - Photoshop - Illustrator English school "Oxford language" - English, level for now - B2 - Interaction with media and PR agencies. - Budgeting. - Marketing research, competitor analysis. - Presentation development. - Negotiation. - Management of employees (5 employees) and their professional development. - Legal support of internal issues and external documentation. - Reporting. Note: work in the direction of B2B ___________________________________________ SENIOR COMMUNICATIONS MANAGER STRATEGIC COMMUNICATIONS AGENCY STRATCOMUA | SEPTEMBER 2015 - MARCH 2016 - Building partnerships with the Client (Ministry of Foreign Affairs, Ministry of Information Policy, NATO, INVICTUS GAMES). - Conclusion of a new international project on the Ukrainian market (para-Olympic Invictus Games, UK) - market analysis of this segment, selection of integration and promotion channels, negotiations, media connection. - Organization and carrying out events of the Client (NATO conference) - Budgeting. - Presentation development. - Management of employees (2 employees) and their professional development. - Legal support of internal issues and external documentation. - Reporting. Note: work in the direction of B2С ____________________________________________________ OTHER EXPERIENCE (GENERAL INFORMATION) - Communication Agency Cheil Ukraine (Samsung)| Senior retail|marketing manager| February 2013 - March 2014 - BTL Studio LLC (audit and site development)| Marketing and creative Director| August 2011 - February 2013 - Talan Comminication (advertising agency)| Senior marketing manager| April 2008 - August 2011 - Law Practice| Chief Lawyer of the Law Firm, Head of the Legal Department of the Agro-Industrial Company, litigation (commercial and civil law)| April 2008-August 2011

Education BASIC EDUCATION: Kiev International University / 1997 - 2002 - Jurisprudence (civil and civil law) ADDITIONAL EDUCATION: English School "Green Forest" / 2017 - 2018 - English (Upper intermediate) School of Graphic Design "SUCCESS" - Photoshop - Illustrator English school "Oxford language" - English, level for now - B2

- B2B | B2C marketing - Team Management - Digital Marketing - Marketing communications - Marketing campaign planning - Budget management - Media planning - Brand Management - Marketing analysis - Project management - Competitive analysis - Content Management - Producing a presentation - Negotiation - Proactivity

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Main addition to the work experience
- I am taking a certified refresher course in "Data Analytics in Excel".
- Work in PBI.
- Experience with mobile marketing analytics and attribution platform
AppsFlyer (Israel office).
- Acting as a crisis manager in complex negotiations and transactions
- over 50 large successfully closed complex deals.
- Have experience as a copywriter - worked with an online publication
in Cyprus (translation of articles from English into Russian, writing
news, writing advertising and SEO articles).
- Periodically cooperate with the analytical media portal sostav.ua.