Julia Babounikava - CV Marketing Director

Briefly about my experience and current position. I’m marketing professional with a solid background: 15+ years of marketing experience in international FMCG companies - Coca-Cola, SABMiller, Henkel, Mondelēz. I was working in 2 CIS countries (Belarus & Russia) in Trade & Brand marketing departments. I have holistic experience in marketing & business management: brand strategies & communication, digital marketing, portfolio management (transformation & NPDs), management of business (including financial) performance, price strategies, work within end-to-end process (with all functions), & of cause people management with 2 years’ experience of leading the teams. My current position is Marketing Director responsible for Bakery category in Mondelez Rus. I speak English fluently, and currently actively learning Polish. More detailed experience is below. October 2021 – till now Company: Mondelez Russia Position: Marketing Director, Bakery Team: 10 people (direct reports - 3 people managers) Area of Responsibility: 6 bakery brands Scope: Brands equity & communication; media strategy & planning; portfolio management (portfolio transformation, NPDs etc.); financial performance tracking (including pricing, margin improvement projects, etc.), Integrated business planning, leading the teams (3 teams management, development & succession planning, leading through changes, engagement improvement) March 2016 – October 2021 Company: Mondelez Russia, Moscow (Bakery category) Position: Senior brand manager => Marketing Manager, Bakery Team: 4 people (direct reports) Area of responsibility: scope of 3 bakery brands Scope: full scale brand management (Brand strategies, portfolio management & NPD pipeline development and implementation, business forecasting (volume); mid & long-term planning; Brands performance tracking (Market, BHT, GFK, internal sales data, finance), accountability for brands financial target delivery; close collaboration with multiple functions & teams: commercial function, supply chain & demand, finance, global & regional brand teams, participating & contributing into IBP process June 2013 – February 2016 Company: Mondelez Russia, Moscow (Bakery category) Position: brand manager Scope: 1 brand, Jubilee (local, #1 in the market) - 1.5 years, OREO – 1 year (launch in Russia) Key responsibilities: equity & communication (Brand positioning development & refinement); portfolio management (portfolio architecture, PPA, NPD pipeline), Planning mid & long-term planning; NPD launches; analytics (Nielsen, HH panel, BHT, sales analysis (channels, regions) etc); accountability for brand P&L including marketing budget management; agencies communication June 2012 – June 2013 Company: Henkel RUS, Moscow (Laundry & Home Care detergents producer) Position: brand manager Responsible for 2 brands (dishwashing detergents): brands performance evaluation; Global Brand strategies adjustments to Russian market, activations plan development & implementation, price positioning, NPD launches\re-launches, marketing budget management , close collaboration with international teams & sales department. Reporting to Marketing director December 2010 – June 2012 Company: SABMiller RUS, Moscow (beer producer) Position: junior brand manager Responsible for 1 beer brand: brand performance evaluation; participation in BTL activations implementation; support ATL-campaigns development & implementation; advertising agencies relationships (creative, PR, digital, BTL), pack redesign; competition analysis Reporting to brand manager June 2008 – December 2010 Company: SABMiller RUS (CIS department), Minsk Position: Trade Marketing Manager Responsibility: Marketing support of SABMiller brands in CIS countries (Belarus, Moldova, Armenia) Reporting to head of department responsible for new markets development (CIS countries) May 2006 – June 2008 Company: Coca-Cola Beverages, Minsk Position: Trade Marketing Specialist IC channel responsibility (HoReCa, Travel, Petrol & Education subchannels): IC channel performance analysis; channels strategies development; mid-term planning, POSM & in-store equipment management, merchandizing

Higher education (Belarusian State University of Culture)

Brand equity management, Portfolio management, New product launches, People management, Digital communication

Английский

In the process of learning Polish language