Anna Bratchenko - CV SMM, Target, Digital Marketing

Conducting detailed analysis of market trends, competitor activities, and target audience behavior to inform strategic decision-making and optimize marketing efforts. Evaluating and refining the effectiveness of marketing strategies through data-driven insights. Leading the development and refinement of the company's brand identity, including strategic positioning and the creation of a compelling unique value proposition (UVP). Executing precise targeting and optimization of social media campaigns. Crafting impactful and engaging content to elevate brand visibility and strengthen audience connections.

Volodymyr Dahl East Ukrainian National University, Kyiv, Ukraine Bachelor's degree PSYCHOLOGY, 2020 - 2024 Volodymyr Dahl East Ukrainian National University, Kyiv, Ukraine Master's degree PSYCHOLOGY, 2024 - NOW

Social Media Advertising: Facebook Ads Manager, TikTok Ads, Instagram Ads. Content Creation Tools: Canva, Adobe Photoshop, Adobe Lightroom. Analytics & Reporting: Meta Business Suite, TikTok Analytics. Project Management Tools: Notion, Asana. Video Editing: CapCut, Canva CRM Systems: Bitrix24. Copywriting: for social media, landing pages, and advertisements

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As a Marketing Specialist at a legalization company, I
develop and execute marketing strategies to enhance
brand positioning and market presence. My role includes
market research, managing SMM initiatives, running
targeted ad campaigns, and creating engaging
content to drive audience engagement and
communicate our value effectively.