Anastasiya Gusko - CV Marketing specialist

- Professional Experience Marketing Director GSL Company | Novokuznetsk, Russia September 2020 – March 2025 Spearheaded full rebranding strategy, resulting in a 40% increase in qualified leads and enhanced market positioning. Implemented CRM and analytics systems to track LTV/CAC, improving ROI on marketing spend by 35%. Led digital transformation efforts, shifting 80% of budget to performance channels and reducing cost per lead by 40%. - Marketing Strategist Binny Native Place | Saint Petersburg, Russia (Remote) November 2023 – August 2024 Developed and executed marketing strategies for childcare centers across 20 cities, achieving operational breakeven ahead of schedule. Managed cross-functional teams and optimized campaign budgets, increasing lead conversion by 18%. Conducted A/B testing and performance analysis to refine tactics and maximize ROI. - Strategic Marketing Consultant Royal Perfume | Novokuznetsk, Russia January 2023 – April 2024 Accelerated franchise expansion by 30% through advanced location analytics and investor proposal development. Pioneered Jobs-to-Be-Done (JTBD) customer analysis, redefining brand positioning and communication strategies. Developed key brand assets (LIFE BOOK, brand guidelines) and negotiated partnerships with major retail chains. - Marketing Director Lorena Company | Russia September 2018 – October 2021 Restructured marketing operations, implemented CRM, and introduced predictive analytics for customer segmentation. Increased average order value by 25% through premium repositioning and targeted email campaigns. Led digital transformation, reducing cost per lead by 40% and improving customer retention through automated funnel strategies. - Marketing Manager Metalund | Russia October 2018 – September 2019 Developed and implemented unified brand asset systems and media planning for a federal franchise network. Launched loyalty programs that increased repeat visits by 15% and improved event attendance by 30% via email marketing. Coordinated marketing activities across 5 cities and trained 2 SMM managers.

Bachelor’s Degree in Advertising & Public Relations Volkov University of Service and Design (2015 – 2019) Certification in Internet Marketing Synergy University (2022)

Design: Adobe Photoshop, Illustrator, InDesign, CorelDRAW, Figma Web Development: HTML/CSS, Tilda, WordPress Analytics: Google Analytics, Yandex.Metrica, A/B Testing CRM: Bitrix24, HubSpot, Salesforce Email Marketing: Unisender, MailChimp, SendPulse

Английский

- Scaled franchise networks into 20+ cities, achieving 100% operational breakeven.

- Reduced customer acquisition costs by 40% through optimized digital campaigns.

- Increased customer retention by 25% via email automation and loyalty programs.

- Led rebranding initiatives that boosted brand visibility by 40% and lead quality.