Marketing specialist
- 4000 $
- Англия (Брэдфорд)
- 21-08-2025
Контактное лицо: Anastasiya Gusko
Страна проживания: Россия
Возраст: 27
Специальность: Маркетолог
Телефон:
Опыт работы:
- Professional Experience
Marketing Director
GSL Company | Novokuznetsk, Russia
September 2020 – March 2025
Spearheaded full rebranding strategy, resulting in a 40% increase in qualified leads and enhanced market positioning.
Implemented CRM and analytics systems to track LTV/CAC, improving ROI on marketing spend by 35%.
Led digital transformation efforts, shifting 80% of budget to performance channels and reducing cost per lead by 40%.
- Marketing Strategist
Binny Native Place | Saint Petersburg, Russia (Remote)
November 2023 – August 2024
Developed and executed marketing strategies for childcare centers across 20 cities, achieving operational breakeven ahead of schedule.
Managed cross-functional teams and optimized campaign budgets, increasing lead conversion by 18%.
Conducted A/B testing and performance analysis to refine tactics and maximize ROI.
- Strategic Marketing Consultant
Royal Perfume | Novokuznetsk, Russia
January 2023 – April 2024
Accelerated franchise expansion by 30% through advanced location analytics and investor proposal development.
Pioneered Jobs-to-Be-Done (JTBD) customer analysis, redefining brand positioning and communication strategies.
Developed key brand assets (LIFE BOOK, brand guidelines) and negotiated partnerships with major retail chains.
- Marketing Director
Lorena Company | Russia
September 2018 – October 2021
Restructured marketing operations, implemented CRM, and introduced predictive analytics for customer segmentation.
Increased average order value by 25% through premium repositioning and targeted email campaigns.
Led digital transformation, reducing cost per lead by 40% and improving customer retention through automated funnel strategies.
- Marketing Manager
Metalund | Russia
October 2018 – September 2019
Developed and implemented unified brand asset systems and media planning for a federal franchise network.
Launched loyalty programs that increased repeat visits by 15% and improved event attendance by 30% via email marketing.
Coordinated marketing activities across 5 cities and trained 2 SMM managers.
Marketing Director
GSL Company | Novokuznetsk, Russia
September 2020 – March 2025
Spearheaded full rebranding strategy, resulting in a 40% increase in qualified leads and enhanced market positioning.
Implemented CRM and analytics systems to track LTV/CAC, improving ROI on marketing spend by 35%.
Led digital transformation efforts, shifting 80% of budget to performance channels and reducing cost per lead by 40%.
- Marketing Strategist
Binny Native Place | Saint Petersburg, Russia (Remote)
November 2023 – August 2024
Developed and executed marketing strategies for childcare centers across 20 cities, achieving operational breakeven ahead of schedule.
Managed cross-functional teams and optimized campaign budgets, increasing lead conversion by 18%.
Conducted A/B testing and performance analysis to refine tactics and maximize ROI.
- Strategic Marketing Consultant
Royal Perfume | Novokuznetsk, Russia
January 2023 – April 2024
Accelerated franchise expansion by 30% through advanced location analytics and investor proposal development.
Pioneered Jobs-to-Be-Done (JTBD) customer analysis, redefining brand positioning and communication strategies.
Developed key brand assets (LIFE BOOK, brand guidelines) and negotiated partnerships with major retail chains.
- Marketing Director
Lorena Company | Russia
September 2018 – October 2021
Restructured marketing operations, implemented CRM, and introduced predictive analytics for customer segmentation.
Increased average order value by 25% through premium repositioning and targeted email campaigns.
Led digital transformation, reducing cost per lead by 40% and improving customer retention through automated funnel strategies.
- Marketing Manager
Metalund | Russia
October 2018 – September 2019
Developed and implemented unified brand asset systems and media planning for a federal franchise network.
Launched loyalty programs that increased repeat visits by 15% and improved event attendance by 30% via email marketing.
Coordinated marketing activities across 5 cities and trained 2 SMM managers.
Образование:
Bachelor’s Degree in Advertising & Public Relations
Volkov University of Service and Design (2015 – 2019)
Certification in Internet Marketing
Synergy University (2022)
Volkov University of Service and Design (2015 – 2019)
Certification in Internet Marketing
Synergy University (2022)
Профессиональные и другие навыки:
Design: Adobe Photoshop, Illustrator, InDesign, CorelDRAW, Figma
Web Development: HTML/CSS, Tilda, WordPress
Analytics: Google Analytics, Yandex.Metrica, A/B Testing
CRM: Bitrix24, HubSpot, Salesforce
Email Marketing: Unisender, MailChimp, SendPulseFigmaHTML/CSSWordPressEmail-маркетингGoogle AnalyticsAdobe Photoshop
Web Development: HTML/CSS, Tilda, WordPress
Analytics: Google Analytics, Yandex.Metrica, A/B Testing
CRM: Bitrix24, HubSpot, Salesforce
Email Marketing: Unisender, MailChimp, SendPulseFigmaHTML/CSSWordPressEmail-маркетингGoogle AnalyticsAdobe Photoshop
Владение языками:
Английский
Дополнительно:
- Scaled franchise networks into 20+ cities, achieving 100% operational breakeven.
- Reduced customer acquisition costs by 40% through optimized digital campaigns.
- Increased customer retention by 25% via email automation and loyalty programs.
- Led rebranding initiatives that boosted brand visibility by 40% and lead quality.
- Reduced customer acquisition costs by 40% through optimized digital campaigns.
- Increased customer retention by 25% via email automation and loyalty programs.
- Led rebranding initiatives that boosted brand visibility by 40% and lead quality.
