Doświadczenie w pracy:
Results-driven Marketing Leader with 6 years of experience in digital marketing and 2+ years managing cross-functional
teams and marketing budgets. Expert in performance marketing, lead generation, and sales scaling within the LegalTech
sector. Proven track record of managing monthly marketing budgets up to $80K and leading teams of 15+ professionals.
Demonstrated success in reducing Customer Acquisition Cost (CAC) by 60%, implementing end-to-end analytics, and
optimizing multi-channel advertising campaigns. Committed to data-driven decision-making, revenue growth, and maximizing
Return on Investment (ROI).
Edukacja:
Ufa State Aviation Technical University (Ufa, Russia)
Master's Degree, Biotechnical systems and technologies (2019-2021)
Bachelor's Degree, Electronics and nanoelectronics (2015-2021)
Umiejętności zawodowe i inne:
Digital Marketing: Performance Marketing, Lead Generation, Marketing Strategy Development
• Budget & Financial Management: P&L oversight, budget planning up to $80K per month, financial forecasting, ROI analysis
• Analytics & MarTech: End-to-end analytics, Google Analytics, CRM systems (Bitrix24), marketing attribution
• Optimization & Testing: CAC/CPL optimization, A/B testing, funnel optimization, traffic acquisition & management
• Leadership: Team management (15+ members), KPI development & tracking, cross-functional collaboration, vendor
management
• Research & Strategy: Market research, competitive analysis, data analysis, data-driven strategic planning
Dodatkowo:
Interests: Electronic music production and performance; travel and outdoor activities
