Kamila Aslanova - CV Visual Merchandiser

Regional Visual Merchandiser Gloria Jeans retail chain, Moscow Period: November 2016 — October 2, 2026 Area of responsibility: 14 stores in the chain, including 5 flagship locations. Key responsibilities: • developing and implementing seasonal window and in store display concepts aligned with Gloria Jeans collections; • monitoring merchandising standards: regular on site visits, photo audits, checklists, and tracking deviations; • adapting planograms to store size and customer traffic, optimizing product placement across categories (women’s, men’s, children’s lines); • coordinating with local merchandisers and store managers, conducting training sessions on brand presentation standards; • collaborating with marketing and warehouse teams on POS materials, installation/dismantling schedules, and collection rotations; • preparing performance reports on visual setups and proposing improvements to standards. Achievements: • increased the share of stores meeting standards from 68 % to 94 % within 6 months by introducing unified checklists and weekly photo report reviews; • developed customized concepts for 5 flagship stores for seasonal campaigns: average foot traffic in promo zones increased by 22 %, and the share of impulse purchases in the checkout area rose by 15 %; • optimized the photo audit and reporting process: a unified report template and checklists reduced the time for approval of corrections by 30 %; • reduced POS material returns by 27 % year on year through precise scheduling and installation control; • created a visual merchandising book for the entire city network; • created a DNI book; • contributed to developing a checklist for the Visual Merchandiser role. Visual Merchandiser Victoria’s Secret, Moscow Responsibilities: • designing window displays and in store zones in line with global brand standards and seasonal campaigns; • preparing stores for new collections and promotions, including installation and dismantling of POS materials; • maintaining visual consistency of the space, monitoring product placement by category and colour blocks; • training store staff on basic product presentation and window maintenance standards. Achievements: • ensured compliance of all assigned stores with corporate standards: 92 % of locations passed audits without critical remarks; • participated in launching 2 seasonal campaigns: agreed window concepts were implemented on time and received positive feedback from the regional office; • reduced store preparation time for promotions by 20 % through standardized checklists and task distribution within the team.

School

Английский