Kamila Aslanova - Резюме Visual Merchandiser

Regional Visual Merchandiser
Gloria Jeans retail chain, Moscow
Period: November 2016 — October 2, 2026
Area of responsibility: 14 stores in the chain, including 5 flagship locations.
Key responsibilities:
• developing and implementing seasonal window and in store display concepts aligned with Gloria Jeans collections;
• monitoring merchandising standards: regular on site visits, photo audits, checklists, and tracking deviations;
• adapting planograms to store size and customer traffic, optimizing product placement across categories (women’s, men’s, children’s lines);
• coordinating with local merchandisers and store managers, conducting training sessions on brand presentation standards;
• collaborating with marketing and warehouse teams on POS materials, installation/dismantling schedules, and collection rotations;
• preparing performance reports on visual setups and proposing improvements to standards.
Achievements:
• increased the share of stores meeting standards from 68 % to 94 % within 6 months by introducing unified checklists and weekly photo report reviews;
• developed customized concepts for 5 flagship stores for seasonal campaigns: average foot traffic in promo zones increased by 22 %, and the share of impulse purchases in the checkout area rose by 15 %;
• optimized the photo audit and reporting process: a unified report template and checklists reduced the time for approval of corrections by 30 %;
• reduced POS material returns by 27 % year on year through precise scheduling and installation control;
• created a visual merchandising book for the entire city network;
• created a DNI book;
• contributed to developing a checklist for the Visual Merchandiser role.

Visual Merchandiser
Victoria’s Secret, Moscow
Responsibilities:
• designing window displays and in store zones in line with global brand standards and seasonal campaigns;
• preparing stores for new collections and promotions, including installation and dismantling of POS materials;
• maintaining visual consistency of the space, monitoring product placement by category and colour blocks;
• training store staff on basic product presentation and window maintenance standards.
Achievements:
• ensured compliance of all assigned stores with corporate standards: 92 % of locations passed audits without critical remarks;
• participated in launching 2 seasonal campaigns: agreed window concepts were implemented on time and received positive feedback from the regional office;
• reduced store preparation time for promotions by 20 % through standardized checklists and task distribution within the team.

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