Menedżer treści - Kraków
Płaca 4000-6000 €

SDSV&Meeting is hiring!

Marketing and Advertising Manager

Description: We are looking for a Marketing and Advertising Manager to develop and implement advertising campaigns aimed at increasing brand awareness and attracting customers.

Requirements:
• Higher education in marketing or advertising.
• Minimum 3 years of experience in advertising.
• Experience with analytics tools and advertising platforms.
• Creative thinking and attention to detail.
• Excellent communication skills.

Responsibilities:
1. Develop and manage advertising campaigns (online and offline).
2. Coordinate work with advertising agencies and contractors.
3. Optimize advertising budgets and monitor expenses (KPI: ROI, ROAS).
4. Analyze the effectiveness of advertising campaigns using analytics tools (Google Analytics, Facebook Ads Manager).
5. Conduct A/B testing of advertising materials.
6. Manage content for advertising campaigns.
7. Interact with media for advertising placement.
8. Monitor and analyze market trends and consumer behavior.
9. Develop creative concepts for advertising campaigns.
10. Prepare reports and presentations for management.

KPI Examples:
• ROI (Return on Investment)
• ROAS (Return on Advertising Spend)
• CTR (Click-Through Rate)
• Conversion Rate
• Brand Awareness Metrics

Salary and Benefits:
• Salary: from 4000 to 6000 euros per month, depending on experience.
• Bonuses: annual bonus up to 20% of the annual salary upon achieving KPIs.
• Additional bonuses: performance bonuses, referral bonuses.
• Health insurance, pension plan, and wellness programs.
• Compensation for professional development and training.
• Flexible working hours and remote work options.

Location: Kraków, Remote work options can be discussed.