Marketer - Kraków
Płaca 1300 $ - Andersen

The international IT company Andersen invites a Digital Marketer to extend our department of multifunctional professionals.

Andersen is a pre-IPO software development company providing a full cycle of services. For over 15 years, we have been building efficient digital solutions for customers worldwide. Our employees live in different countries, but we all are Andersen Family.

We appreciate teamwork, so every marketer takes part in the discussion of current tasks and influences the decision-making for the company’s marketing strategy.

Tasks:

• Developing strategies for attracting potential customers;
• Managing PPC advertising and paid campaigns on social media;
• Using advanced metrics to measure the success of marketing campaigns;
• Conducting analysis and providing strategic insights on campaign changes required to increase lead generation and engagement levels and achieve other marketing goals;
• Developing and implementing effective SEO strategies globally;
• Building semantic cores for content writing;
• Monitoring and analyzing SEO issues and drawing up plans to resolve them;
• Performing market analysis for Andersen and its customers;
• Working with automated mailings, collecting statistics, building hypotheses, and conducting A/B testing.

Must-haves:

• Knowledge of SEO best practices and an understanding of algorithm ranking factors;
• Experience with lead generation (preferably in the B2B segment and in the foreign market);
• Experience with the following marketing tools: Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, Microsoft Clarity, Semrush, Screaming Frog, and Google Search Console;
• Understanding of how an outsourcing company should position itself in the foreign market from a marketing perspective;
• Strong communication skills and the ability to successfully work in a fast-changing competitive environment;
• Systematic and research-oriented thinking, as well as the ability to identify bottlenecks and optimize performance;
• Level of written English – Upper-Intermediate.

Nice-to-haves: Understanding of/experience in IT.

Reasons why this job would be interesting to you:

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Media Markt, Shypple, etc. Working with us means reliability and prospects;
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work;
• We welcome specialists from every part of the world. You can work in one of our 16 offices located in four countries, or we can help you choose a country for remote work according to your requirements;
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review systems will allow you to determine your development path and plan your growth;
• Our employees are provided with a benefit package and an extensive set of bonuses.
• The company offers discounts for individual English classes;
• There are many different ways to grow and develop at our company. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Contacts: cv.poland@andersenlab.com

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