Iana Aleksandrova - Резюме Marketing manager

Work experience
07.2021 – present – PR and Marketing Manager, LLC “SpetsElectrodeService” (manufacturing company)
Duties
• Budget setting and control
• Project Manager for building and developing company online store
• SEO
• Launching contextual advertising
• Web site development (Tilda, Bitrix)
• Driving content marketing (press-releases, articles, posts)
• Analyzing standard marketing metrics
• Internal and external PR
• Event marketing
• Maintaining and updating company websites (Joomla, Opencart, Bitrix, Modx)

08.2020 – 05.2021 – English teacher (freelance)

07.2017 – 08.2020 – Marketing and Advertising manager, LLC “Krasnoyarsk-Vostok-Service” (personal protective equipment)
Duties
• Developing, implementing and managing advertising campaigns
• Planning and managing budgets
• Creating engaging content for social media, site and marketing campaigns (radio, TV)
• Organising events (seminars, exhibitions)
• Developing digital and social media marketing
• Giving presentations
• Taking part in pricing policy
• Doing marketing research
• Tracking effectiveness of marketing campaigns
• Managing third party suppliers and external agencies

03.16 – 07.2017 – PR manager, LLC “Rosgosstrah” (insurance)
Duties
• Organizing company events
• Liaising with the media
• Writing press-releases and articles
• Building brand awareness and positioning
• Designing of marketing materials

Education background
2009 – 2014: Reshetnev Siberian State Aerospace University, Department of Humanities, Public Relations, Specialist’s Diploma with Honours (Krasnoyarsk)
2015 – 2019: Reshetnev Siberian State University of Science and Technology, Department of Economics, Bachelor’s degree (Krasnoyarsk)

Further education
2022 – present – Online university SKILLBOX, Basics of web development
2022 – present – Online university SKILLBOX, Search Engine Optimization course
2021 – Online university SKILLBOX, Basics of Internet-marketing
09.08.13 – 29.11.13 – Business school INOPROF, Basics of Graphic Design
17.04.13 – 18.05.13 – Scientific research internship program at Ravensburg-Baden-Wuerttemberg Cooperative State University
2005-2014 – English Language School OXBRIDGE

Additional information
• Certificate in Advanced English (CAE) – Cambridge English Level 2 Certificate in ESOL International (Advanced), Council of Europe Level – C1
• Laureate of the regional grant named after a journalist Lyudmila Bytynskaya for achievements in the field of journalism
Core skills
Digital marketing; SEO; Event Marketing; Content Management; Data Analytics; Google Adwords / Google Analytics; Yandex Metrica / Direct; Adobe Photoshop; Illustrator; InDesign; Movavi Video Editor; Power Point; 1С; Supa; Crello1СSEOGoogle AnalyticsYandex MetricaAdobe Photoshop

Portfolio
https://drive.google.com/file/d/1MpPW7UnywBb4heirNc17qaBFxfX-XBxt/view?usp=sharing
https://disk.yandex.ru/i/Q3XA30zi6hdduQ

Russia, Krasnoyarsk (ready to relocate at short notice)
Marital status: single, no children
Mobile: +7 (913) 042 12 50
E-mail: yaa1992@list.ru