Anastasia Smolina - Резюме marketing

Content-manager; email-marketer, retention-marketer from 11.2020 to present time (2 year 4 month) Online store of pet products MasterZoo, group of companies Suzirya, Kharkiv (Zoo products) https://masterzoo.ua/ua/ — site moderation on the Horoshop platform; — segmentation of the client base of clients (RFM analysis); — creating a plan and texts for viber and email newsletters; — creation of layouts for email newsletters (Stripo); — integration of an online store with marketplaces (Rozetka, Prom, Epicetrk, EXMA); — internal SEO-optimization of the site; — setting up trigger mailings; — administration of google my business; — work with google analytics; Head of project department from 02.2020 to 10.2020 (8 months) Modny Ostrov&Dressa, Kharkiv (Retail/Wholesale) https://dressa.com.ua/ — creation and supervision of HelpDesk: receiving and processing tasks from company employees to the technical support department, their further distribution to responsible and authorized employees; — creation of weekly sprints with tasks for site developers and 1C; — miscalculation of the hourly work of contractors on the fact of the work performed; reporting to higher management; — analysis of business processes of company departments for technical simplification of internal processes; — organizing meetings from the beginning to the end of each project; Head of Content Department from 06.2019 to 10.2020 (1 year 4 months) Modny Ostrov&Dressa, Kharkiv (Retail/Wholesale) https://dressa.com.ua/ — organization of the department structure, recruitment and personnel management; — planning and control of the release of collections on websites, holding promotional activities; — work with contractors of sites and 1c (setting tasks for automating technical processes to simplify the work of the department); — organization of teamwork by the KPI method; — design work (creation of a dynamic size table individually for each product); Senior Content Manager from 11.2018 to 06.2020 (1 year 7 months) Modny Ostrov&Dressa, Kharkiv (Retail/Wholesale) https://dressa.com.ua/ — distribution of tasks by priority from a higher manager among junior employees of the department; — analytical work: monitoring the reviews of junior employees of the department for correctness and timely publication; — creation and filling of product cards in the 1C system; — implementation of actual measurements of products; — moderation of reviews on websites, communication with clients, consultations; — processing emails; — merchandising of categories and products on websites; — adding goods to the WildBerries marketplace; — creating your own marketplace on the existing website; — work with the online fitting room Astrafit – operational work; — internal seo-optimization of sites; Content Manager from 05.2018 to 11.2018 (6 months) Modny Ostrov&Dressa, Kharkiv (Retail/Wholesale) https://dressa.com.ua/ — creation and filling of product cards in the 1C system; — implementation of actual measurements of products; — moderation of reviews on websites, communication with clients, consultations; — processing emails;— merchandising of categories and products on websites; — adding goods to the WildBerries marketplace; — creating your own marketplace; — work with the online fitting room Astrafit – operational work; — internal seo-optimization of sites;

ХТЭИ КНТЭУ Faculty of Economics, Management of Organizations and Administration, Kharkiv Higher, from 2015 to 2016 (9 months) ХДУХТ Food industry technologist, Kharkiv Higher, from 2010 to 2015 (5 years)

Additional Eduation • course project manager in IT (ArtLemon School) (2020, 2 months) • LABA Business Analyst (2021, 3 months) • Marketing (2021, 6 months) Languages English ─ upper-itntermediate

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Other Information
2014-2017 worked in catering
currently located in Germany