German Davydov - Резюме Perfomance Marketing

November 2021 – December 2021 (project work) https://ignispixel.com/ Digital marketing - setup and launch of google search ads, media ads (Google Display Network), remarketing - setup and launch of video ads in YouTube - setup and launch of Facebook Ads for both Facebook and Instagram December 2019 – August 2021 https://sleep8.uk/ Digital marketing - Successfully implemented new strategy of sales through online (originally website was created for support of the offline shop, but with my efforts, this website has turned into fully functional online shop) - Analysis of already launched google ads campaigns - Launching of new google ads campaigns - search ads, media ads (Google Display Network), remarketing - Collection, cleaning and clustering of the semantic core. Collection services used: Google planner, Google Search Console. - Media planning, budgeting. - Setting up analytics systems: GTM, Google Analytics, Яндекс.Метрика, Facebook pixel. - Creation of video ads with custom conversion: store visits. - Configuring data feed upload to Merchant Center. - Creation of advertising campaigns based on data feed in Google Ads. March 2019 - November 2020 https://www.velodrive.ru/ Marketer-Contextologist - Collection, cleaning, clustering of the semantic core. Collection services used: Key collector, Wordstat, Google planner, SpyWords, Yandex.Webmaster, Google Search Console. - media planning, budgeting - Setting up analytics systems: GTM, Google Analytics, Yandex.Metrica, Facebook pixel, My target pixel. - Creation from scratch search advertising in Google Ads and Yandex.Direct. - Creation of media display (targeted, banners) advertising in Google Ads, Yandex.Direct, Facebook, My target. - Preparation of reports on the effectiveness of advertising campaigns. - Setting up of online store in Yandex.Market. June 2016 - February 2019 https://www.okna-21-veka.ru/ Contextual advertising specialist - creating of motivating phrases for ads - Industry analytics, media plan development. - Creation and launch of an advertising campaign in search (Yandex.Direct and Google Ads) - Selection of an audience for targeting based on the semantic core. - Creation and launch of media display advertising in Yandex.Direct and Google Ads. - Creation and launch of retargeting in Yandex.Direct, Google Ads, Facebook Ads. January 2014 - August 2016 https://www.podarki-tut.ru/ Internet Marketer - Analysis of the market niche and competitors - Debugging work with webmasters' - Collection, cleaning and clustering of the semantic core. - Maintain SEO operations - Setting up analytics systems, sales funnels, conversion tracking. - Creation and coordination of creatives for media display advertising. - Creation and launch of media display advertising and retargeting. - Setting up advertising campaigns in VK - SERM - reputation in Internet sources. May 2013 - December 2014 https://rosvan.su/ Marketer - Analytics of the market and market niche - Competitor analytics - Actualization of the semantic core - Identification of trends - Setting up analytics systems. - Creation and launch of search advertising in Yandex.Direct. - Setting up advertising campaigns for retargeting. - UTM tagging. - Setting up automatic bid updates February 2013 - March 2014 https://empire-sushi63.rf Internet Marketer - Collection of the semantic core. - Creation of a work plan. - Creating ads in search from scratch in Yandex.Direct. - Setting up bid automation. - Working with designers and developers - Creation of media display advertising in Yandex.Direct.

Higher economic education

Marketing, lead generation

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I set up all advertising services with my own hands. I have developed my own strategies to attract clients from various online traffic channels. I have experience in media planning, forecasting, calculation of advertising budgets and the expected number of sales.