Опыт работы:
EXPERIENCE
Chief Strategy Officer
РИЧ
~ 2021 - Ongoing + Moscow, Russia
РИЧ LTD is a Moscow based Marketing Agency that provides SMM, branding and creative projects to B2B customers.
- Directed and implemented branding and SMM strategies for 15+
international brands
- Increased agency's tender's win rate by 55% over tenure
- Used consumer insights to develop the agency's brand strategy, which
aligned with commercial goals, that resulted in a 20% revenue increase
- Promoted from Junior Marketing Manager to Chief Strategy Officer
within seven months
Senior Marketing Specialist
Pair. wine and cigars
2020 - 2022 + Moscow, Russia
Pair store is a brand new flagship store with the finest collection of rare wines and cigars in Moscow.
- Used consumer insights and trends analytics to update positioning and
branding strategy, which led to 30% growth of monthly revenue
- Directed digital and SMM strategy with budgets of up to 3M RUB
- Launched 100+ influencers' campaigns through the year that boosted
sales and increased brand awareness by 55%
- Improved customer satisfaction by implementing hospitality guides
allowing the staff to sell more and solve the problems better
- Managing a marketing team of 5 to 8 workers to achieve the monthly
target
Digital Marketing Manager
Cigars-shop
2019 - 2020 + Moscow, Russia
Cigars-shop.ru is the biggest online cigars and accessorise store in Russia.
- After one year of management, traffic to the company website was up
54%
- Updated UX and UI design that improved customer experience and led
to 25% revenue growth
- Built a database of 5k emails by creating a downloadable guide
- Coordinating with the external SEO and support team
Образование:
BA Marketing
Financial University under the Government of the Russian Federation
~ 2013 - 2018
Профессиональные и другие навыки:
A qualified marketer with 5+ years of experience making and promoting products that stand out from the competition. Skilled at producing and implementing campaigns that increased awareness, solidified branding, and created end-user confidence.
Дополнительно:
Sports-lover, cooking, photographer