Shodiya Akhmedova - Резюме Marketing Manager

Marketing Manager
Маркетинг - Реклама - PR
4000 $
Германия (Гамбург)
09-08-2020
Контактное лицо: Shodiya Akhmedova
Город проживания: Tashkent
Возраст: 39
Телефон: показать +998977720182 , +998977720182
Опыт работы:
Nov ’19 – till present General Manager – LLC Brand Health Solutions - Tashkent Responsibilities: - Direct a company's advertising activities and staff members as develop creative, consistent brand-specific ad campaigns. - Business development, client strategy and direction, creative, production, media planning and buying, research, digital, HR, finance and legal. - Supervise and work with other employees, establish project goals, and monitor, approve, and evaluate a project's status and impact. - Overseeing advertising department operations and staff members. - Working with staff members, clients, or an ad agency to establish and meet projects goals and establish and enforce budgets and timelines. - Developing advertising strategies to increase buyer interest in products or services. - Monitoring project progress from planning to execution to ensure it remains focused and evaluate its effectiveness. - Negotiating contracts specifications and terms with clients or other external parties. - Initiating and directing research efforts. - Collecting and analyzing data and presenting it to other parties, including management and clients. - Participating in the hiring and evaluating employees within the advertising department. - Providing expert advice on marketing and advertising methods for new or existing products or services. Sept ‘19 – Nov ‘19 Head of Brand & Trade Marketing – LLC Mehnat Group - Tashkent Responsibilities: - Designing, implementing, and facilitating annual marketing strategies for the organization. - Supporting and facilitating development and execution of marketing plans. - Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business unit. - Developing marketing strategy depending on the knowledge of organizational policy, market nature, royalty and copyright requirements, and markup and cost factors. - Planning and administering the marketing operations budget of the organization. - Negotiating with agents to secure correspondences for translating materials into any other media. - Editing materials in accordance with specific customer on market requirement. - Developing promotional materials, which include marketing print and collateral copies. - Assisting in strategic plans for client demonstrations, presentations, displays, etc. - Working with regional offices to design and implement prospective and client contact system. - Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc. - Supervising client services administrator, regional marketing managers, practice development manager, marketing assistant and communications manager. - Managing daily activities with marketing and press communication agencies. - Developing and delivering insightful strategies and presentations to the executive committee and business department where appropriate. - Assisting the business department to meet its goals objectives. - Oversee all trade marketing activities for the business - Create a trade marketing strategy and communicate this to the Marketing & Sales team - Execute the trade marketing plan across the Regions - Drive brand awareness across various categories and products - Attend and present at trade shows and events on behalf of the business - Coordinate the creation and delivery of marketing materials and content. - Manage and motivate a team of trade marketing executives - Report on data and industry trends relating to trade categories - Create trade marketing plans for individual products and product ranges - Increase brand visibility across the country (outlets branding) - Development of trade marketing standards Apr’19 – Oct’19 Head of Trade Marketing – JV LLC International Beverages Tashkent Responsibilities: - Oversee all trade marketing activities for the business - Create a trade marketing strategy and communicate this to the Marketing & Sales team - Execute the trade marketing plan across the Regions - Drive brand awareness across various categories and products - Attend and present at trade shows and events on behalf of the business - Coordinate the creation and delivery of marketing materials and content. - Manage and motivate a team of trade marketing executives - Report on data and industry trends relating to trade categories - Create trade marketing plans for individual products and product ranges - Increase brand visibility across the country (outlets branding) - Development of trade marketing standards Mar’18 – Apr’19 Trade Marketing & HoReCa Manager – LLC UzCarlsberg Responsibilities: - Evaluate market research and sales conditions for TM&HRC - Directly manage sales for important accounts - Possess and in-depth understanding of our company, our products and our vision - Deliver all sales activities within the agreed budget - Train, supervise and manage each member of TM&HRC sales team to ensure that they are complying with our policies and procedures, are performing to the best of their ability and are up to date on all new commercial developments both within our company and in relation to our competitors - Develop and implement a company-wide plan to push product and liaise with all departments to achieve effective execution - Analyze potential strategic partner relationships for product lines - Build trust, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity - Maintain professional internal and external relationships - Proactively establish and maintain effective working team relationships with all support departments - Leading sales HoReCa team and TM, developing and implementing retail solutions, controlling checking and monitoring sales HoReCa team and TM to do the right way for company - Establish sales target and make sales plans for customers in TM in accordance with company sales and distribution strategy - Transmit the sales related information and policies from company to HoReCa team - Negotiate with HoReCa and Modern Trade customers about the terms and conditions of the contract - Establish and maintain the favorable relationship with major customers - Perform other job-related as assigned - Build and keep good relationship with existing and new customers - Lead sales HoReCa team and TM through company target and achieve to the distribution plan basis - Train sales HoReCa team and MT and evaluation bases on selling skills, negotiation skill and supervisory skill to improve capabilities Jan’16 – Sept’17 Marketing Director – LLC DOMFRESH Responsibilities: - Designing, implementing, and facilitating annual marketing strategies for the organization. - Supporting and facilitating development and execution of marketing plans. - Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business unit. - Developing marketing strategy depending on the knowledge of organizational policy, market nature, royalty and copyright requirements, and markup and cost factors. - Planning and administering the marketing operations budget of the organization. - Negotiating with agents to secure correspondences for translating materials into any other media. - Editing materials in accordance with specific customer on market requirement. - Developing promotional materials, which include marketing print and collateral copies. - Assisting in strategic plans for client demonstrations, presentations, displays, etc. - Working with regional offices to design and implement prospective and client contact system. - Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc. - Supervising client services administrator, regional marketing managers, practice development manager, marketing assistant and communications manager. - Managing daily activities with marketing and press communication agencies. - Developing and delivering insightful strategies and presentations to the executive committee and business department where appropriate. - Assisting the business department to meet its goals objectives. May’14 – Nov’15 Marketing Manager – LLC UzCarlsberg Responsibilities: - Responsible for the marketing of company products and services to the right market whether B2B or B2C. - Demonstrate technical marketing skills and company product knowledge. - Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives. - Budget management. To deliver all marketing activity within the agreed budget. - To direct marketing staff where budgets are devolved. - To manage all aspects of print production, receipt and distribution. - To achieve frequent, timely and positive media coverage across all available media. - To managing the entire product line life cycle from strategic planning to tactical activities. - To conduct market research in order to identify market requirements for current and future products. - To develop and implement a company-wide plan to push product, working with all departments for its execution - To analyze potential strategic partner relationships for product lines. - To demonstrate the ability to interact and cooperate with all company employees. - To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity - Maintain professional internal and external relationships that meet company core values - Proactively establish and maintain effective working team relationships with all support departments Mar’13 – Apr’14 Marketing Manager – Future Enterprises PTE LTD Responsibilities: - Responsible for Marketing in such Markets as Uzbekistan, Turkmenistan, Azerbaijan, Tajikistan, Vietnam - To develop Overall Marketing Strategy for all handling Markets - New Product Development - Market Research/Analysis - Development of the system/process (in general – from production to the secondary sales) - Development of the new product design - Development of the vision and strategy of the company on each Market - To become the best in class on brand development, innovation, and reason to believe - Develop Brand Plans - Participate in all projects which includes allocated brand portfolio - Hedge brand profitability to overall marketing strategy and yearly budget - Strict budget control - Define overall brand objectives, position of the allocated brand portfolio - Be a team player, coach, train, and develop – also yourself - Ensure succession planning - The consumer & the customer are at the centre of the heart of all decisions we make May’11 – Feb’13 Local Brand Manager – LLC UzCarlsberg Responsibilities: - Be the best in class on brand development, innovation, and reason to believe - Participate in preparation of annual overall marketing strategy - Develop annual brand plans ensuring fit with overall marketing strategy - Enrol brand plans in company cycle planning processes - Participate in all projects which includes allocated brand portfolio - Hedge brand profitability to overall marketing strategy and yearly budget - Strict budget control - Be timely and punctual - Be effective, positive, and informative in communication - Be a team player, coach, train, and develop – also yourself - Ensure succession planning - The consumer & the customer are at the centre of the heart of all decisions we make Results: - Sarbast on the 1st place in Top of Mind category (34% Jul’11) - #1 Regular consumed Brand (Multiple) 25% in Jul’11 - #1 Beer Trial Rates (63% Jul’11) - The Best Uzbek Brand – 78% Jul’11 Feb’10 – Apr’11 International Brands Manager – LLC UzCarlsberg Responsibilities: - Define overall brand objectives, position, be the mother & father of the allocated brand portfolio - Be the best in class on brand development, innovation, and reason to believe - Participate in preparation of annual overall marketing strategy - Develop annual brand plans ensuring fit with overall marketing strategy - Enrol brand plans in company cycle planning processes - Participate in all projects which includes allocated brand portfolio - Hedge brand profitability to overall marketing strategy and yearly budget - Strict budget control - Be timely and punctual - Be effective, positive, and informative in communication - Be a team player, coach, train, and develop – also yourself - Ensure succession planning - The consumer & the customer are at the centre of the heart of all decisions we make Results: - Tuborg green on the 3rd place in Top of Mind category (8% Apr’11) - #1 Regular consumed Brand (Multiple) 23% in Apr’11 - #1 Favorite Brand = 21% of respondents preferred Tuborg - Implementation of new Music Activation activities - Development of Dark Market solutions Nov’08 – Feb’10 Horeca & Premium Universe Manager – LLC British American Tobacco Uzbekistan Responsibilities: - Lead the development of trade programmes for Horeca outlets in line with marketing strategy - Develop and maintain business relationships with Horeca outlets - Leading of Tailor made Project - Ensure that trade programmes meet business objectives and Horeca requirements. - Implement trade marketing & distribution strategy for Premium Universe outlets - Develop and maintain business relationships with Premium Universe outlets. - Ensure effective utilization of all touch points in Premium Universe outlets. - Ensure the effective and efficient utilisation of TMR’s - Manage Budget - Cycle Planning and Implementation - Direct Reports: 7, indirect reports: 3 Results: - “Cigars & Drinks” Training for Stuff of Key Horeca outlets - Brand visibility was increased both in Key Horeca & KA outlets - 5 Tailor mades were developed & installed - Execution & Full Control of all Activities led by Brand Marketing - 3 of direct reports were developed & promoted to Area manager position - New classification of outlets was developed & implemented - B2B Horeca Magazine development & distribution - New standard Horeca POSM development - Shop-in-Shop Project Implementation Apr’08 – Nov’08 Premium Segment Executive - LLC British American Tobacco Uzbekistan Responsibilities: - Brand performance monitoring and reporting - To assist Brand Manager in Strategy Development - Cycle Planning and Implementation - Budget monitoring and reporting - Management of Agencies day-to-day Results: - Development & Monitoring of Retail Advocacy Program: +30 new Loyal Retail Advocates - Bar Nation Year Program Implementation: +30 new Loyal Horeca Advocates - New communication Campaign Implementation in time Feb’08 – Mar’08 Junior Brand Executive - LLC British American Tobacco Uzbekistan Responsibilities: - To assist Brand Manager in the preparation of annual brand plans, monthly brand status reports and annual reviews - To recommend copy/communication, merchandising, promotions and media strategies in line with global guide-lines, - To supervise Brand programs by coordinating with Trade marketing and Distribution, internal promotion teams and agencies. - Manage daily routine work with the agency, ensuring progress on agreed actions. Results: - Order of needed materials in time - Assistance during the new Brand Launch (Nanotek) - Organization of the Presentation for Key Partners - Educational Training & Presentation for all employees was succeeded Sept’07 – Jan’08 Trade Marketing Support Executive - LLC British American Tobacco Uzbekistan Responsibilities: - Support TM&D Managers in developing and implementing of: retail/customer dialogue strategy, specific trade programs & activities - Monitor creative agencies and external suppliers in developing required materials - Manage budget for trade programs & activities - Support TM&D Managers in contracting key outlets - List of POSM consolidation & order Results: - New Distribution Drive Program was developed (DR Contest) - New Trade Retail Program for Retail was developed (Brand advocates) - Production of all POSM was in time - Presentation of the new programs to TMRs, Drs & Sales Managers - Incentives Programs Mar’07 – Aug’07 Trade Marketing Representative in HoReCa - LLC British American Tobacco Uzbekistan Responsibilities: - Establish and manage “close” relationships with HoReCa owners - Execute both trade- and consumer-oriented activities in HoReCa - Development & Production control of new touch points into Horeca (Menu cards) - Information gathering (news, competitor’s activities, etc.) Dec’06 – Mar’07 KENT amplifier Manager (by contract) - LLC British American Tobacco Uzbekistan Responsibilities: - The main aim is: to switch the consumer from competitor’s brand to our. - To make contacts with consumers to find out o What do people wait from our brand o What kind of activities before are good for consumers (comparing with previous one) o What kind of event do people prefer more - To organize the K-events Dec’05 – Nov’06 Hot line operator/ brand assistant (by contract) - LLC British American Tobacco Uzbekistan Responsibilities: - To receive all coming phone calls - To make agreement with trade outlets & control the payment - To make orders and regulations for different promo activities and organize those events - To Assist in the preparation of different activities (CRM 1-stage activity, Recruitment in beauty salons, Kent bar nation program (as a Kent bar nation assistant), 1-2-1 activity - Control of Promo staff - Negotiate with suppliers - To control the production of needed materials
Образование:
2000 – 2004 Uzbek State World Languages University 1998 – 2004 Kyrgyz-Russian Slavonic University 1996 – 1998 International House of Uzbekistan (Lyceum)
Профессиональные и другие навыки:
Active listening Communication Computer skills Customer service Interpersonal skills Leadership Management skills Problem-solving Time management Transferable skills Result oriented Team player Creative
Владение языками:
Russian - fluent English - fluent German - beginner
Дополнительно:
Honesty Hard working Easy adapt to a new circumstance
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