Alexandra Kuzina - Резюме Marketing manager/e-com marketing manager

Philips Health Tech Moscow, www.philips.ru/ December 2017 — September 2019 (1 year 10 months) Junior Marketing Manager 1. Ensuring full-product-cycle: launch and localization, including volumes, prices, distribution, bench-marking 2. Ensuring price policy, managing IGM, discounts, promo pipes, distribution 3.Preparing and execution all relevant marketing plans and activities including media plans, key in-store and online activity across owned, earned and paid activity, event plans and promotional plans. 4. Establishing budget split of the category and its further maintenance. 5. Managing product portfolio (Phase-in, phase-out) according to commercial KPIs. 6. Monitoring and evaluation of market trends, consumer behaviours, and competitor activity to identify market opportunities; provide pro-actively feedback to correct marketing plans to meet changing markets and competitive conditions. 7. Working closely with Global Team. Estée Lauder Companies Moscow, esteelaudercompanies.com September 2019 — july 2020 (11 months) Product manager Clinique/Darphin 1. Defining (together with Brand Director) and drive business targets on brand and category sales and profits (IGM, IHS, sell-out). 2. Managing and reviewing A&P budget with the Brand Director and adjusting it throughout the year. 2. Ensuring full product-cycle: new product launching including benchmarking, forecasting, pricing, establishing distribution split, ensuring further sell-in and sell-out. Ability to work with significant amount of SKUs (> 1500). 3. Ensuring global price architecture for the whole product portfolio along with adopting to local insights for each product in particular. 4. Providing sales and stock analisys and its further improvement. 5. Facilitating inventory turnover and products availability by reviewing and adjusting stock. 6. Support and drive 1-voice with Consumer Product, Channel Marketing and Sales Team. Developing 360 support programs for key new product launches, relaunches, including BTL, digital, sales activation. AliExpress Russia aliexpress.com January 2021 — currently (1 year 8 months) Category marketing and trade leading manager (Home appliances, Home&Garden, DIY, IT) 1. Ensuring traffic growth for two GMV-driving categories (Home appliances - including SDA, MDA, Personal care; Home and Garden - including DIY, Tools, Furniture, Lighting, Security and Protection) Personal contribution: 120% of traffic increase YoY 2. Evaluating and adjusting promo campaigns’ performance (CR, UV, GMV, AOV, CTR, LP_D) 3. Building paid partnerships with external clients in order to drive sales on marketplace using internal and external resources (incl. TV, OLV, PPC, PR). Running paid promo campaigns and checking it’s daily performance all the way down its sales funnel (Exposure, UV, CTR, CR, AOV, GMV). Personal contribution: 30% of total trade budget in Q4’21 and 25% in Q1’22. 4. Developing existing categories and its performance (increasing AOV, ensuring healthy CR, CTR, IPV UV according to bench mark) 5. Introducing new product pools to the customers, building up awareness around product categories and brands in particular. 6. Working closely with targeted audience and cross category sales.

2015-2017 National Research University 'Higher School of Economics', Moscow Business and Management, Strategic Management and Corporate Governance 2010-2015 Samara State University of Economics, Samara Commerce, Marketing and Services, Commerce (trade)

Languages Russian — Native English — C1 — Advanced German — C1 — Advanced 2019 Yandex School for managers 2014 Educational Program for Innovative Ventures Saint Petersburg State University, Innovative Ventures 2013 Entrepreneurial Education Training Purdue University Discovery Park, West Lafayette, Indiana, USA, Marketing 2010 Deutsches Sprachdiplom der Kultusministerkonferenz - Zweite Stufe (C1) Staendige Konferenz der Kultusminister der Laender in der Bundesrepublik Deutschlad, Deutsche Sprache, Немецкий язык уровень С1 (Advanced)

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B2C Marketing
Presentation skills
Product Promotion
Business English
Internet Marketing
MS PowerPoint
CRM
Analytical skills
Social Media Marketing
Jira