Опыт работы:
PLC DOCTOR ORANGE
St. Petersburg, Russia
Pharmaceutical retail
Managing Director
- Was in charge of starting the business from the scratch.
- Development of company’s positioning, customer determination, brand creation as a whole.
- “Full stack” responsibilities as:
1) Hiring/firing process,
2) Negotiations and completion of deals with pharmaceutical vendors.
3) Initiation and support of all marketing activities
4) Was responsible for the full cycle of the Pharmacy chain expansion. Hence, search for the potentially lucrative places which were eventually either purchased or rented out on a long-term lease.
5) Management and auditing of the accounts work on the regular basis.
6) Management of all other contractors involved into business such as (security organization, fire security, utilities)
- Succeed to break-even in 1,5 years as a business. 3 fully operational Pharmacies.
BBDO
Moscow, www.bbdogroup.ru
Media, Marketing, Advertising, PR, Design, Production
• Marketing, Advertising, Designer, Event and PR Agencies
Strategic Marketing Manager (Brand Strategist)
- Conducted bi-weekly digest of competitors activities for Exxon Mobil in the category of Motor Oils.
- Since the launch of Bayer nasal campaign for their products – Afrin & Antiflu, took part in client’s workshop, conducted interviews with the end users, created insights, concepts and consequently tested them on focus groups.
- Took part in a pitch for a new client in a category of non-alcoholic energy beverages for the product Flash-Up. Estimated the strategic potential of client’s product, amount of the potential sponsored activities and the adherence to the brand equity
- Spearheaded the briefing of the creative branch and executive top management of BBDO Group Russia within the preparation process for Cannes Creative Festival and presented 3 potential BBDO bids: Doritos, Gatorade & Cheetos creative campaigns.
- Used such databases as Mediascope ICreative & Datafriend RTGI in terms of valuable data collection for current clients as well as for new business pitches.
BSH Bosch and Siemens Home Appliances Group
Moscow, www.bsh-group.ru
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment
• Household Appliances, Electronics, Climate Control Equipment (Manufacturing)
• Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale)
Key Account Manager
- Successfully completed the annual sell-in plan for all 4 key customers: AliExpress, Technopark, Komus и Yandex (Beru.ru). Sell-in estimate - 1.1 billion rubles.
- Developed and implemented various promo activities (bundle deals, discount, social media activities) for the sake of sell-out stimulation at the client’s online market places
- Completion of the direct contract agreement between the market place Beru.ru and BSH Russia.
- Was responsible for the price parity on the market, annual planning of the product procurement for the local Moscow warehouse and estimation of the quarterly sell-in potential within the online channel.
BSH Bosch and Siemens Home Appliances Group
Moscow, www.bsh-group.ru
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment
• Household Appliances, Electronics, Climate Control Equipment (Manufacturing)
• Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale)
Logistics-brand Manager
- Was in charge of distribution and timely resupply of the clients brand stores (M.Video, Eldorado, MediMarkt) across the country.
- Provided support to the sales team in terms of managing instore promoters and ensuring they adhere to the sales plan and marketing recommendations.
- Conducted “products of the week” focus reports for the promo teams across the country.
- Conducted bi-monthly regional business trips in order to check on the performance of regional promo teams and provide additional ATL training.
SVT Holdco.
Moscow, Russia
Project Manager
- Discovered the potential of exporting the gasoline additive which decreased the gas consumption for automobiles to South Africa. Made initial contact with the interested customer. Shipped out the sample. Passed the project onto the next manager.
- Was in charge of the truffle importing branch of business. Developed new channels of sell-in to the top-tier restaurants in Moscow and the suburbs. Streamlined the ongoing supply of the product from Serbia to the interested customers on the permanent basis.
- Provided translation support of company’s documentation from Russian – English
EnerNOC (Enel X)
Boston, MA, enelx.com
Demand Response, energy transformation
Project Manager Intern
- Spearheaded the research project of finding new opportunities at the foreign markets. At the time specifically in Eastern Europe – Poland.
- Actualized and updated ongoing projects at the Salesforce CRM
- Analyzed annual power grid companies reports at the North-Eastern region and presented valuable findings to top management
Harvard Law School
Boston, MA
IT Specialist Intern
- Conducted IT diagnostics and other software/hardware related services for the HLS staff and students
- Together with the Media Services team provided broadcast and technical support for Mitt Romneys interview at the HLS. .
- Mastered and conducted 2-day training program for the Media Services team for how to utilize a newly implemented CRM system.
- Took part as an impartial analyst and trainee when implementing a new CRM system for the Media Services department - MediaBaron.
BSH Bosch and Siemens Home Appliances Group
Kyiv, www.bsh-group.ru
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment
• Household Appliances, Electronics, Climate Control Equipment (Manufacturing)
• Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale)
Junior Product Marketing Specialist Intern
- Conducted a benchmark analysis within the category of small domestic appliances in order to determine the strongest and weakest marketing positions in relation to the competitors.
- Was in charge of the completion of the annual in-house catalog within the category of small domestic appliances for the year 2014.
- Provided support with day-to-day tasks within the department.
Образование:
Bachelor of Political Science/Internartional Affairs, class of 2017
Northeastern University (Boston, MA)
Профессиональные и другие навыки:
Microfost office, Mediascope Icreative, Datafriend RTGI
Дополнительно:
Travelling, fitness, literature