Digital marketing, SMM, PR
Маркетинг - SEO - PR
Опыт работы:
My work experience:
1) Digital Marketing Director at Real Estate Agency Zhilfond
I was the head of the marketing department, was in charge of digital web marketing and also managing the company's social media.
My responsibilities:
1. Ad manager in Yandex, which is an analog of Google Ads:
- Developing advertising strategies to increase buyer interest in products or services;
- Generating advertisement creatives, which include logos, slogans, and graphics;
- Creating new advertising campaigns and overseeing current campaigns. I created 4 effective ad campaigns that increased website traffic and attracted 15+ new customers each week;
- Collecting and analyzing budget and making the advertising budget decisions. Cut the expenses by 40%. The budget I worked with was $100 a month on ads.
2. Social Media Manager
- Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos);
- Monitoring SEO and web traffic metrics;
- Communicating with followers, responding to queries and monitoring customer reviews.
Results: My company had from 5 to 11 potential clients reach out every week. So every month, there were at least 3 real estate transactions in progress or completed.
2) Digital marketing specialist
I was in charge of 6+ projects in a wide variety of fields: advanced training courses in IT,
franchise sales, online shools, stretching studios, etc.
Effectively worked with a budget of 9000$/month. I got 170+ potential clients each day.
Образование:
Saint Petersburg Electrotechnical University | Bachelor of Public Relations
Relevant Coursework: Theory and Practice of Advertising, Marketing and Situational Analysis, Planning and Implementation of Communication Campaigns in Business and Organization of Special Events
Профессиональные и другие навыки:
Computer skills: Microsoft Office (Excel, PowerPoint), Canva, Tilda, Photoshop, Google Suite, Google Ads.
Professional skills: Marketing Management · Digital Strategy · Web Design · Digital Marketing Content · Data Analysis · Search Engine Optimization (SEO) · Customer Relationship Management (CRM) · Budget Management
Languages: English C1 (Proficient), Russian (Native)
Владение языками:
Английский
Дополнительно:
Now I am in search of remote job, which includes tasks of a different spectrum - creative, analytical, communication with people.