Ірина К - Резюме Marketing Manager, Product Marketing Manager, Brand Manager

2023 - present International Telecom Company, Kyiv Marketing Manager, Marketing Department ● Developing a marketing strategy on company products. ● Making competitors' and SWOT analysis for the market of Europe and Asia. ● Making target audience analysis (search query analysis, analysis of competitors’ interactions with customers). ● Lead generation. ● Preparing commercial offers and presentations on company products. ● Developing brand communication through sponsorship and partnership at international telecom and tech events. ● Developing brand communication through PR (publications, special events). ● POS material development and event branding (booths, banners, ads, magazine inputs, presentations, videos, promo presents, etc.). 2022 US IT Company, Kyiv Webinar Manager, Marketing Department ● Developing promo ideas for webinars (white papers, egift cards for attendance, asking questions at webinars, taking post-webinar surveys, and sign-ups). ● Making competitors' analysis for the market of EMEA, LATAM, the USA, and Asia. ● Preparing webinar marketing plans. ● Managing webinar content preparation and design creation (webinar FRD and outline, presentations, landing pages, surveys, paid promotions, banners, forum posts, handouts, demos, polls, and pop-ups). ● Initiating the webinar launch (email design adjustment, email automation, funnel creation, testing, publishing social media posts, launch of the landing page, pop-ups, and banners). ● Managing webinars and dry runs creation in Bigmarker webinar rooms. ● Providing assistance during live webinar and dry runs sessions (posting links, launching offers, lucky draws, polls, demo switching, and troubleshooting). ● Measuring webinar success (attendance rate, engagement rate, drop-off rate, post-webinar survey results, lead generation, conversion rate, revenue attribution). 2021 International Bank, Kyiv Analyst, Project Management Office ● Project realization management and control. ● Reporting on project realization. ● Coordinating preparation of the Investment Committee materials. ● Reporting on the Investment Committee strategic decisions. ● Budgeting processes control and contract management. ● Moderating team quarterly retrospectives. ● Collaborating with internal departments (Compliance, Retail Business, Treasury and Finance, IT, etc.) on project development.

2023 - Laba, Marketer 2023 - Great Learning Academy, Google Analytics 2022 - Nakivo, Nakivo Technical Solutions Professional 2011-2014 - National Academy of Internal Affairs, Master of law (civil) 2002-2008 - Nizhyn State Gogol University, Master of English and Pedagogy 2022 - Nakivo, Nakivo Sales Professional

● Google Analytics ● Screaming Frog SEO Spider ● Chat GPT ● MS Office (Excel, Word, Power Point, Outlook, Teams) ● Google Sheets ● Jira ● Confluence ● SharePoint ● Big Marker ● Content creation and campaigns launch ● SEO friendly ● Digital marketing metrics (goal completion, CPA, CTR, CPL, ROI) ● Digital marketing reports ● Digital marketing calendar management ● Market research ● Brand development ● Marketing strategy ● Event management ● Cultural difference knowledge ● Cross-functional team leadership ● Time management

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● Prepared materials for the marketing strategy of Voice Bot launch in Europe and Asia in 2024.
● Prepared POS materials (booths, banners, flyers, promo presents, magazine ads and
articles, promo videos) for presenting the company brand at the international events
- CC-Mobile Messaging Summit 2024 (Germany), Antonio Meucci Global Telco
Awards 2023 (Spain), CC-Mobile Messaging Summit 2023 (Germany), iForum 2023
(Ukraine), Wholesale World Congress 2023 (Spain), SIGMA Europe 2023 (Malta).
● Organized 30 live English, Spanish, and Chinese webinars and workshops to launch
the company’s product, Backup & Replication Solutions, for 3,000 customers,
distributors, and resellers from EMEA, LATAM, the USA, Australia, and Asia in 2022.
● Organized the preparation of marketing assets (presentations, interviews) for the
video presentation of the Project Management Office at Raiffeisen Bank at the PMO
Global Awards (Europe) in 2021.
● Organized the preparation of marketing assets (emails, presentations, offers) and
raised the sponsor's financial contribution in the amount of 100,000 UAH for the
opera premiere "Traviata" at the Odessa National Academic Opera and Ballet Theatre
in 2019.
● Organized the promo campaign (publications on journalist.today, ladypost.net,
advertising on Radio ES) for the Belgian guitarist Francis Goya and his performance
together with the popular Ukrainian singer Sergiy Babkin at the awards ceremony of
the Ukrainian Music Awards "YUNA" in the National Palace of Culture and Arts in
2018.