Berik Karazhanov - Резюме Director / Area Sales Manager (ASM) / Commercial Director (CCO)

April 2024 -present 6 months Pinta Group Distribution Aktobe Food products • Promotion and wholesale of alcoholic beverages Director 1. Process assurance and monitoring of the implementation of company objectives and functions. 2. Development of mutually beneficial relationships with strategic and new customers. 3. Collection and analysis of information on the situation in this territory 4. Direction of the work of the sales department, the sales and marketing department and the editorial department in order to increase the company's sales volume and market share in the relevant region. 5. Participating in the examination of consumer complaints received by the company and preparing replies to the complaints submitted, as well as claims against customers in the event of breach of contract. 6. The organization and control of the company's activities. 7. Set clear and achievable tasks for staff. 8. Co-ordination of the company's activities and interchangeability of employees. 9. Analysis of the progress of the assigned tasks and adjustment of the work plan. 10. Carries out marketing activities in order to understand the needs of the customers. 11. To analyse sales reports both for the team as a whole and for each member of staff. 12. To promote training and to train sales managers in the sales standards. 13. To monitor the compliance with the pricing policy in the city and in the region. 14. Implementation of programmes aimed at the promotion of products. 15. Budgetary management: development, coordination and control of the budget of the department. 16. Reporting: to carry out daily, weekly and monthly reporting in accordance with the requirements. 17. Human resources management: operational management of the company's employees, evaluation of the effectiveness of the work, assessment of the resources needed to carry out the required amount of work, hiring and firing of employees. 18. Up-to-dateness of information and databases: control of the maintenance of the customer database. The number of subordinates is over 50. October 2021 — November 2023 2 years 2 months Retail Stores Kazakhstan, Mobil Plus, ТМ Shymkent city Electronics, measuring instruments, domestic appliances, computers and office equipment. • Household appliances, electronics, air conditioning (promotion, wholesale). Executive director • To manage the productive, economic and financial activities of the company in accordance with the legislation in force, taking full responsibility for the consequences of the decisions taken, the safety and efficient use of the company's property and the financial and economic results of its activities. • Implementing the strategy and tactics of the company's development in trade; implementing tactical plans based on the strategy for the quarter. • Managing the Department. • Review and approval of the quarterly and monthly plans by the CEO. • A weekly discussion of the plans - based on the results of the previous week. • The selection and placement of key management personnel. • Management support for key managers and department heads. • Budget planning. • Implementation of staff certification and development of a KPI system. • Organising systematic management based on management reports and financial plans/budgets. • Managing the key points of developing the retail network. • Loan and credit financial monitoring. • Implementing the Budget. • To comply with the orders and instructions of the administration and to ensure that the employees comply with them. • Observe and monitor employee compliance with work and industrial discipline, occupational health and safety rules and standards, industrial hygiene and sanitation requirements, and fire safety requirements. • Controls the appropriate design of stores and trading floors, monitors the placement, updating and status of advertising. • The number of subordinated employees is more than 130. June 2021 — October 2021 5 months Coca-Cola, TM (Coca-Cola Almaty Bottlers, JV LLP) Shymkent, www.coca-cola.kz Food products • Promotion and wholesale of alcoholic beverages Head of Sales Group (HoReCa) 1. Be responsible for the implementation of sales plans, the development of the Group and monitor the representation of the company's products in the retail network. 2. To achieve 100% coverage of all retail outlets in the district by managing and controlling the work of the group, constantly monitoring sales growth. 3. To create a personal work plan for the week according to the sales development plans. 4. Development of optimal routes for sales representatives and freight forwarders, and strict monitoring of their compliance. 5. Knowledge of the potential of existing customers in order to plan their development.. 6. To ensure that sales representatives adhere to the company's credit policy and promptly monitor the collection of receivables from customers by sales representatives. 7. To travel with subordinates into assigned territories for control and training. 8. Developing sales tactics and conducting scheduled training for in-office sales representatives. 9. Training of sales representatives for field work, in part by personal example. 10. Knowledge of the business situation in your area of responsibility. 11. To analyse sales reports on a daily, weekly, monthly and annual basis. 12. Take measures for the expansion of the retail network, the opening and registration of new points of sale. 13. To conduct the selection of new employees. Achievements: Two months after starting work, he became the best manager in the Republic of Kazakhstan, according to the results of the evaluation. In three months, the number of stores increased by 180, the turnover by 40 million KZT. August 2020 — May 2021 10 months "BANDAT" Limited Liability Partnership Shymkent Director (Own business. Activity -sale of electrical goods) Organisation of the system of distribution of electro technical products in the territory of Turkestan, Zhambyl and Kyzylorda regions. The company's assortment includes more than 400 nomenclatures of popular brands (IEK, EAR, BYLECTRICA) July 2018 — August 2020 2 years 2 month Retail Stores Kazakhstan, Mobil Plus, ТМ Shymkent Electrical and electronic equipment, instruments, household appliances, computers and office equipment • Household appliances, electronics, climate control equipment (promotion, wholesale) Executive Director • To manage the productive, economic and financial activities of the company in accordance with the legislation in force, taking full responsibility for the consequences of the decisions taken, the safety and efficient use of the company's property and the financial and economic results of its activities. • Implementing the strategy and tactics of the company's development in trade; implementing tactical plans based on the strategy for the quarter. • Managing the Department. • Review and approval of the quarterly and monthly plans by the CEO. • A weekly discussion of the plans - based on the results of the previous week. • The selection and placement of key management personnel. • Management support for key managers and department heads. • Budget planning. • Implementation of staff certification and development of a KPI system. • Organising systematic management based on management reports and financial plans/budgets. • Managing the key points of developing the retail network. • Loan and credit financial monitoring. • Implementing the Budget. • To comply with the orders and instructions of the administration and to ensure that the employees comply with them. • Observe and monitor employee compliance with work and industrial discipline, occupational health and safety rules and standards, industrial hygiene and sanitation requirements, and fire safety requirements. • Controls the appropriate design of stores and trading floors, monitors the placement, updating and status of advertising. • The number of subordinated employees is more than 180. July 2017 — July 2018 1 year 1 month "Caspian TS" LLP Shymkent, caspiants.kz/ Car business • Auto parts, tires (retail) • Automotive components, spare parts, tires (promotion, wholesale) Branch Director • Analysing sales and developing strategic plans to increase sales; • Distribution system organisation; • Preparation and control of budget implementation; • Assurance of fulfilment of sales targets; • Control of the accounts receivable management; • Recruitment and training of staff. • An analysis of the competitive environment. March 2015 — July 2017 2 years 5 month Coca-Cola, TM (Coca-Cola Almaty Bottlers, JV LLP) Kazakhstan, www.coca-cola.kz Food products • Promotion and wholesale of alcoholic beverages Head of Sales Group (HoReCa) 1. Be responsible for the implementation of sales plans, the development of the Group and monitor the representation of the company's products in the retail network. 2. To achieve 100% coverage of all retail outlets in the district by managing and controlling the work of the group, constantly monitoring sales growth. 3. To create a personal work plan for the week according to the sales development plans. 4. Development of optimal routes for sales representatives and freight forwarders, and strict monitoring of their compliance. 5. Knowledge of the potential of existing customers in order to plan their development.. 6. To ensure that sales representatives adhere to the company's credit policy and promptly monitor the collection of receivables from customers by sales representatives. 7. To travel with subordinates into assigned territories for control and training. 8. Developing sales tactics and conducting scheduled training for in-office sales representatives. 9. Training of sales representatives for field work, in part by personal example. 10. Knowledge of the business situation in your area of responsibility. 11. To analyse sales reports on a daily, weekly, monthly and annual basis. 12. Take measures for the expansion of the retail network, the opening and registration of new points of sale. 13. To conduct the selection of new employees January 2014 — February 2015 1 years 2 month Beeline, ТМ Shymkent, www.beeline.kz IT, Systems Integration, Internet • Internet service • Internet companies (search, payment, social networking, information, education, entertainment, advertising, ...)Розничная торговля • Retail network (mobile retail) Telecommunications and communication services • Fixed line • Mobile communication Commercial Director • Ensuring implementation of the Marketing Plan, including key business KPIs relating to revenue and cost of commercial business. • To ensure the development and implementation of plans and programmes for the implementation of commercial business development in the territory of the branch. • Directly manage the branch's sales, marketing and customer service functions. • To develop exclusive retail according to the Company's strategy. • To analyse, develop and deliver proposals / activities aimed at improving the efficiency of new projects. • Monitor and analyse the market on a regular basis (current situation, competitors, pricing, marketing, etc.). • Provision and monitoring of systematic training for the sales team in the sales department. • Control of the processes for the use of the branch's commercial budget. • To organise the work of the sales network in the territory of the Branch, to organise the distribution of products in the territory of the Branch. To control the use of the Brand(s) in all means of communication and to ensure the presence of the Brand(s) in the sales network. • Build and maintain effective working relationships with partners. • Study and analysis of strategic trends in the development of the telecommunications market (technical and technological, product, innovative, organisational, etc.) and proposals for adaptation/optimisation of business processes. • Ensuring full implementation of set goals and key indicators. Number of subordinates: 60 Achievements: 47% increase in annual revenue. A 26% increase in subscribers over the year (353,000 subscribers in absolute terms). Successfully implemented projects such as "Walking Agents" and "MTT is not special", resulting in a 43% increase in sales. January 2010 — January 2014 4 years 1 month LLP "Kar-Tel" TM Beeline Shymkent Shymkent Telecommunications and communication services • Mobile communication Head of the Foreign Trade Network Development Department Effectively allocate tasks to department staff working with the external retail network to implement the approved business strategy in the store. • Implementation of the operational sales plan and the sales quality plan. • Organisation of the efficiency of merchants, distributors and payment acceptance partners in the branch. • To ensure the implementation of the sales plans by the partners. • To ensure that goods are shipped in the quantities required for the smooth running of the business. • Monitoring of partners' compliance with current trading conditions, territorial boundaries and obligations under the agreement. • Monitor the achievement of targets in each supervisor's area in order to achieve the dominant indicators in the following areas: sales through a motivational programme, average line for promoted products and inventory, internal and external design of retail outlets. • Organisation of the process of continuous training and development of subordinates. • Provide subordinates with the necessary information to improve the quality of their work in the form of regulations, procedures, sales briefs on the company's products and services. Кол-во подчиненных - 34 чел. August 2008 — December 2009 1 year 5 month LLP "Kar-Tel" TM Beeline Shymkent Telecommunications and communication services • Mobile communication Senior Area Specialist • Supervision of the work of the merchandisers and the partners.. • Control the distribution and increase the number of points of sale of the company's product, ensuring the external and internal design of the points of sale in the assigned territory. • Monitoring of the availability of the necessary promotional equipment and information material at the point of sale. • Control of pricing policy. • Monitoring of compliance with the terms and conditions of contracts with partners. • Training of dealer and sub-dealer sales staff according to the company's current offer. • Gathering of information on the competitors of the distribution network.. November 2006 — June 2008 1 year 8 month Tobacco Company LLP "Reemtsma" Shymkent Merchandiser • To ensure the availability of the products and the range of the company in the so-called fixed territory. • Sales plan implementation • To ensure the display and visibility of the products at the point of sale. • Optimum placement of POS materials, clear pricing and a high level of visibility. • Search for new distribution channels. November 2004 — November 2006 2 year 1 month «Firkan» LLP Shymkent Food products • Non-alcoholic beverages (production) • Alcoholic beverages (production) • Wine (production) • Non-alcoholic beverages (promotion, wholesale) • Alcoholic beverages (promotion, wholesale) Commercial agent • Organisation of the uninterrupted and prompt direct delivery of alcoholic beverages to the points of sale. • To ensure an acceptable level of stock and product range within the assigned territory, in accordance with the established address programme. • Controlling the availability of the range, stocking in retail outlets.

High

Organisational skills: Teamwork. Project Management. People Management. Staff training. Event organisation. 1C sales development: Integrated Automation. Sales automation. Control of the construction of a new office. Support for the construction of 1C-Bitrix. Development of staff motivation schemes.

Английский

I have extensive experience in the following business areas:
Commercial activities;
Construction;
IT direction (business process automation based on 1C and Bitrix 24).

I have personal experience in direct sales, building distribution and the development of a project development scheme.