Anastasiia Artemovskaia - Резюме Marketing Manager

Lamoda, e-commerce marketplace B2B Marketing Manager Moscow, Russia 10/2023 – Present • Managed substantial budgets for over 50 premium and mid-tier brands (e.g. Lacoste/Karl Lagerfeld/Guess), utilizing tools like Google Search Console to achieve and exceed commercial targets (120% target success month-to-month) • Developed and executed paid and organic search campaigns, resulting in a 35% increase in ROI on affiliation channels and a 32% improvement in search visibility through SEO optimization. • Designed and executed email drip campaigns and landing pages using tools like HubSpot and Marketo, achieving a 25% improvement in lead-to-sales conversion rates. • Implemented tagging strategies with Google Tag Manager (GTM), improving the accuracy of campaign performance measurement by 30%. OZON.ru, e-commerce marketplace Moscow, Russia Marketing Manager 09/2022 – 10/2023 • Utilized A/B testing tactics to discover impactful website alterations, such as refining copy, visuals, and CTAs, in order to enhance user engagement and increase conversions (achieved a rise of 36% growth in CTR as a result year to year). • Created a conversion tracking system through Google Analytics and Tag Manager, improving data accuracy by 20%."Developed landing pages for both revenue and productivity attainment (increased conversion rate x2,5number of orders x3). • Trained the team on using Salesforce for effective customer management, reporting, and sales forecasting, which led to a 20% reduction in order processing time. • Stimulated traffic from users searches through SEO optimization (increased visibility on search engines by 32%). The Estée Lauder Companies, cosmetics company Moscow, Russia 04/2021 – 09/2022 Marketing and Consumer Engagement Manager • Developed a communication map and conducted A/B tests to increase the Open Rate, LTV, click-through rate, and user activation (gained +20% GMV). • Created and managed marketing calendars across EMEA (media-planning and resources-planning) for luxury brands (e.g. LaMer, Bobbi Brown): drived campaigns by Linkedin, Tik Tok, You Tube. • Launched special projects: managed creative concept creation, content production, online and offline activations (e.g.,Smashbox x Monochrome project reached 9M+ views across media, CTR 3.1%). • Orchestrated B2C events around 200 cities+ across EMEA, contributing to heightened brand exposure and client engagement (increased ROI by 200%). R.S.V.P., marketing communications agency Moscow, Russia Communication Manager 03/2020 – 04/2021 • Wrote strategy briefs and built foundational concepts that reflect the strategic intersection between the brand and the title (e.g. generated go-to-market strategy for brand Arket, exceeded GMV goal by +26%). • Collaborated with influencers to create authentic and engaging content for paid campaigns on TikTok and Instagram, driving a 3x increase in engagement rates and achieving 150% ROAS on influencer-led ads. • Supervised the integrated campaigns across EMEA (e.g. Levi's Music Project), launched strategy and supervised production team, both in-house and through agency (16M+ views per year).

University Institute of Lisbon - Master in Cultural Management National Research University Higher School of Economics - Bachelor in Marketing with Honours

randing, E-Commerce, Marketing Performance, Strategic Partnership, Influencer Marketing, Paid Marketing

Английский

Personal interests: Video Marketing, Virtual and Augmented Reality, Inclusive CX.