ELIZAVETA LUKIĆ - Резюме Product Marketing Manager | FMCG, EdTech, E-commerce | Content Strategist (with expertise in storytelling and emotional marketing)

About me: Experienced marketing and project management professional with a unique blend of entrepreneurial and corporate expertise. Over 7 years of experience in scaling businesses through innovative marketing strategies and team leadership in FMCG, franchising, and digital education. I thrive at the intersection of creativity and strategy, delivering measurable business results while fostering collaboration and growth. What I bring: - Proven expertise in building brands, driving e-commerce sales, and optimizing digital marketing ROI. - A hands-on entrepreneurial approach to solving problems and seizing opportunities. - Experience mentoring teams, creating impactful digital products, and scaling businesses internationally. Looking for exciting opportunities in marketing management, project management, or product marketing within forward-thinking organizations in Europe. Eager to bring my creative mindset and results-driven approach to contribute to company success. Let’s connect to explore how we can collaborate!

Udmurt State University logo Udmurt State University Udmurt State University Bachelor's degree, Economics and ManagementBachelor's degree, Economics and Management Aug 2013

● Marketing Strategy & Execution ● Go-to-Market Planning ● Digital Marketing ● Managing marketing budgets ● Sales Funnel Optimization ● E-commerce Management ● Team Leadership & Mentorship ● Product Value Proposition ● Project Management ● Emotional Marketing & Storytelling ● Business Development ● New Product Launch

Английский

Commercial Manager | OUDU Digital · Full-time
May 2020 - Present · 4 yrs 10 mos

- Co-founded and developed the first freelancing school in South-Eastern EU, achieving an annual turnover of €100.000;
- Designed and implemented sales funnels with ROAS of 300–700%, achieving CPL < €1 in online education;
- Launched lead magnet and tripwire products, attracting 1.500+ students;
- Secured a €6.000 EU grant for business development;
- Authored the “Sales Storytelling” method and learning course, attracting 300+ students;
- Kept a 10–20% Instagram conversion rate on all products in a row.