Product Marketing Manager | FMCG, EdTech, E-commerce | Content Strategist (with expertise in storytelling and emotional marketing)
IT-сфера
Опыт работы:
About me:
Experienced marketing and project management professional with a unique blend of entrepreneurial and corporate expertise. Over 7 years of experience in scaling businesses through innovative marketing strategies and team leadership in FMCG, franchising, and digital education. I thrive at the intersection of creativity and strategy, delivering measurable business results while fostering collaboration and growth.
What I bring:
- Proven expertise in building brands, driving e-commerce sales, and optimizing digital marketing ROI.
- A hands-on entrepreneurial approach to solving problems and seizing opportunities.
- Experience mentoring teams, creating impactful digital products, and scaling businesses internationally.
Looking for exciting opportunities in marketing management, project management, or product marketing within forward-thinking organizations in Europe. Eager to bring my creative mindset and results-driven approach to contribute to company success.
Let’s connect to explore how we can collaborate!
Образование:
Udmurt State University logo
Udmurt State University
Udmurt State University
Bachelor's degree, Economics and ManagementBachelor's degree, Economics and Management
Aug 2013
Профессиональные и другие навыки:
● Marketing Strategy & Execution
● Go-to-Market Planning
● Digital Marketing
● Managing marketing budgets
● Sales Funnel Optimization
● E-commerce Management
● Team Leadership & Mentorship
● Product Value Proposition
● Project Management
● Emotional Marketing & Storytelling
● Business Development
● New Product Launch
Владение языками:
Английский
Дополнительно:
Commercial Manager | OUDU Digital · Full-time
May 2020 - Present · 4 yrs 10 mos
- Co-founded and developed the first freelancing school in South-Eastern EU, achieving an annual turnover of €100.000;
- Designed and implemented sales funnels with ROAS of 300–700%, achieving CPL < €1 in online education;
- Launched lead magnet and tripwire products, attracting 1.500+ students;
- Secured a €6.000 EU grant for business development;
- Authored the “Sales Storytelling” method and learning course, attracting 300+ students;
- Kept a 10–20% Instagram conversion rate on all products in a row.