ELIZAVETA LUKIĆ - Резюме Product Marketing Manager | FMCG, EdTech, E-commerce | Content Strategist (with expertise in storytelling and emotional marketing)

Product Marketing Manager | FMCG, EdTech, E-commerce | Content Strategist (with expertise in storytelling and emotional marketing)
IT-сфера
2000 $
Хорватия (Загреб)
04-02-2025
Контактное лицо: ELIZAVETA LUKIĆ
Страна проживания: Хорватия
Возраст: 33
Телефон: показать
Паспорт ЕС
Опыт работы:
About me: Experienced marketing and project management professional with a unique blend of entrepreneurial and corporate expertise. Over 7 years of experience in scaling businesses through innovative marketing strategies and team leadership in FMCG, franchising, and digital education. I thrive at the intersection of creativity and strategy, delivering measurable business results while fostering collaboration and growth. What I bring: - Proven expertise in building brands, driving e-commerce sales, and optimizing digital marketing ROI. - A hands-on entrepreneurial approach to solving problems and seizing opportunities. - Experience mentoring teams, creating impactful digital products, and scaling businesses internationally. Looking for exciting opportunities in marketing management, project management, or product marketing within forward-thinking organizations in Europe. Eager to bring my creative mindset and results-driven approach to contribute to company success. Let’s connect to explore how we can collaborate!
Образование:
Udmurt State University logo Udmurt State University Udmurt State University Bachelor's degree, Economics and ManagementBachelor's degree, Economics and Management Aug 2013
Профессиональные и другие навыки:
● Marketing Strategy & Execution ● Go-to-Market Planning ● Digital Marketing ● Managing marketing budgets ● Sales Funnel Optimization ● E-commerce Management ● Team Leadership & Mentorship ● Product Value Proposition ● Project Management ● Emotional Marketing & Storytelling ● Business Development ● New Product Launch
Владение языками:
Английский
Дополнительно:
Commercial Manager | OUDU Digital · Full-time May 2020 - Present · 4 yrs 10 mos - Co-founded and developed the first freelancing school in South-Eastern EU, achieving an annual turnover of €100.000; - Designed and implemented sales funnels with ROAS of 300–700%, achieving CPL < €1 in online education; - Launched lead magnet and tripwire products, attracting 1.500+ students; - Secured a €6.000 EU grant for business development; - Authored the “Sales Storytelling” method and learning course, attracting 300+ students; - Kept a 10–20% Instagram conversion rate on all products in a row.
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