Joseph Grigoryants - Резюме Marketing, product-manager, brand-manager, pr-manager

May 2024 - Current Marketing, Sales and PR Manager PT THE CUBE GROUP DEVELOPMENT, Bali, Indonesia 1. Marketing Responsibilities: Develop and implement marketing strategies to promote real estate projects (residential, commercial, and mixed-use). Manage digital marketing campaigns (Google Ads, social media, SEO, email marketing). Create and oversee advertising materials, including ads, brochures, banners, and videos. Work with designers, photographers, and videographers to ensure high-quality project presentation. Analyze market trends, competitors, and consumer demand to adjust marketing strategies. Optimize lead generation to attract buyers and investors. 2. SMM (Social Media) Responsibilities: Develop and execute social media marketing strategies. Manage company profiles on Instagram, Facebook, LinkedIn, YouTube, TikTok, and other platforms. Plan and create engaging content (posts, stories, reels, videos, live streams) to showcase projects and company activities. Monitor industry trends and social media marketing best practices to stay competitive. Engage with the audience by responding to comments, messages, and inquiries. Collaborate with influencers and key opinion leaders to promote projects. Analyze social media performance and adjust strategies based on data insights. 3. Sales Responsibilities: Develop sales strategies to increase deals and attract investors. Establish and maintain relationships with clients, real estate agents, and property agencies. Conduct property presentations, site tours, and negotiations with potential buyers. Track sales performance, conversion rates, and customer feedback to improve processes. Coordinate with finance and legal departments to facilitate transactions. 4. PR (Public Relations): Build and maintain a strong brand image for the company and its projects. Write and distribute press releases, company news, and project updates. Establish relationships with media outlets, journalists, bloggers, and real estate influencers. Manage crisis communication and protect the company's reputation. Organize and promote corporate events, project launches, and investor meetings. Partner with influencers and brand ambassadors to increase company visibility. 5. General Responsibilities: Ensure alignment between marketing, sales, PR, and social media efforts for maximum efficiency. Prepare reports on strategy performance and adjust plans based on analytics. Stay updated on real estate, marketing, and consumer trends. May 2011 - May 2022 Real Estate Manager - Managing Partner Bel Air Estate, Moscow, Russia Presented purchase offers to sellers for consideration with recommendations for next steps Compared listed property with recently sold estates of similar nature to determine competitive market prices Generated lists of for‑sale properties Greeted new home buyers and promoted features of newly constructed homes Provided weekly feedback to sellers regarding all showings and marketing activities to build trust and transparency Interviewed clients to determine property needs and preferences Acted as intermediary in negotiations between buyers and sellers, striving to give fair deals to both parties Promoted property sales through adverts, open houses and participation in multiple listing services Advised prospective clients on current market activities and desirable opportunities in neighbourhoods Showed building models to prospects based on expressed needs and preferences Created and maintained large client base by meeting needs and providing exceptional customer service Organised and served on realtor advisory board Wrote contract documents, purchase agreements and closing statements Followed‑up with prospects and hot leads to obtain exclusives and drive new sales Compared listed property with recently sold estates of similar nature to determine competitive market price Coordinated property closings, overseeing signing of documents and disbursement of funds Maintained high referral rates and received exceptional feedback from previous clients Expanded market share by executing successful sales strategies capitalising on current conditions Sold on average 2‑3 properties per month, selling for over $150000 per unit Maintained strong client relationships by providing exceptional amazing client services Confirmed all managed properties comply with current legislation including fire and furnishings, electrical safety, HMO's and non‑resident landlords Jan 2009 - Dec 2010 Sales and Marketing Manager INCOM Realty, Moscow, Russia Handled and coordinated bookings, processing in virtual diaries for organisational purposes Assisted in preparing documentation and clearing closing requirements for completion of real estate transactions Delivered excellent customer service to sellers, buyers and lenders to improve customer satisfaction ratings Participated in organising community outreach events to improve company standing in local area Proactively followed up on clients after viewings to obtain feedback and quicken decision‑making process Took photos of property before and after repairs for marketing purposes Submitted all necessary documentation to office broker for file compliance Kept client databases accurate and up to date by performing regular audits Advertised property online and through newspapers to reach more potential clients Greeted clients, providing refreshments and alerting managers on arrival Helped clients look for properties based on needs and financial standing Oct 2006 - Dec 2008 General/Managing Director Fashion Consulting Group, Moscow, Russia Brand strategy development and business plan delivery; Maintaining and developing relationships with brands; Brands retail market performance review; Supply chain supervision; Marketing strategy implementation; Managing organizational development and succession planning; Property strategy development Jan 2005 - Sep 2006 Marketing Communication Manager Russian International Bank, Moscow, Russia Marketing research; Media‑planning; Development and realization of bank advertising; Media contacts management ( journalists representing key mass media); Public and corporate events creation and setup; Internal PR, corporate newsletters, press releases; Supervision on media publications; Design and production of printed materials and promotional items; Corporate website structure and contents development; Tracking and analysis of press information; Educational seminars and presentations; Ensuring company's participation in forums, conferences and round‑table discussions Sep 2003 - Dec 2004 Media-planner Manager Optimum Media OMD Group, Moscow, Russia Strategic and tactical media planning for agency clients – TV, OOH, Print, Radio Product placement; Client service – communication and relationship; Cooperation with other agencies departments

Jul 2003 Bachelor's Degree: Finance and Law Moscow Financial College - Moscow Feb 2007 Masterʼs Degree: Expert of Marketing All-Russian University of Finance and Economics - Moscow Jan 2012 Masterʼs Degree - Second Higher Education: Lawyer, Civil law, Private international law Moscow State University - Moscow Jul 2022 Vocational Retraining: Musical Production National Research University Higher School of Economics - Moscow

Results-driven Marketing, Sales & PR Manager with experience in real estate development, advertising agencies, music industry, fashion, retail, luxury brands, and property marketing. Expert in developing and executing marketing strategies, sales plans, and PR campaigns aimed at increasing revenue and brand awareness. Strong knowledge of digital marketing, social media management, lead generation, and content creation. Skilled in building strong relationships with clients, real estate agencies, advertising and fashion brands, music labels, media, and key opinion leaders, enhancing brand trust and reputation. Proficient in SMM (Instagram, Facebook, LinkedIn, YouTube, TikTok), SEO, paid advertising, event marketing, strategic PR, and reputation management. Analyzes market trends and consumer behavior to optimize sales performance and strengthen brand positioning. Highly organized, analytical, and results-oriented professional ensuring seamless alignment of marketing, sales, and PR across diverse industries, from real estate and luxury brands to fashion, music, and retail. Skills

Английский Итальянский

Personal Information
• Place of Birth: Moscow
• Date of Birth: 07/04/84
• Gender: Male
• Nationality: Russian
• Driving License: A,B
• Marital Status: Single
Languages
Native or Bilingual
Russian
Full Professional
English
Limited Working
Italian
Elementary
Hebrew
Interests
• Blogging & Creative Writing
• Music
• Music Production & Songwriting
• Sound Design
• Art Galleries & Travel
• Poetry
• Cars