Director of Marketing and PR
Маркетинг - SEO - PR
Опыт работы:
Director of the Department of Digital Marketing and PR at CROS communications agency in Russia (№1 agency according to Holmes Report) with 8-years of extensive experience in PR and Digital Marketing.
Professor of Communications and Social sciences at People Friendship’s University of Russia and Higher School of Economics with 7 years of academic experience.
Образование:
Ph.D., Philosophy // Peoples' Friendship University of Russia // Thesis: “Communication mediator as a factor of power redistribution” (2019)
Master’s degree in Political science and Risk management // Sciences Po Bordeaux (Institut d'Études Politiques), France // Thesis: “Rational and irrational models of individuals’ behavior in the electoral process” (2013-2015)
Bachelors’ degree in Philosophy // Peoples' Friendship University of Russia // Thesis: “Structural analysis of different levels of complex systems” (2013)
Additional education: Advanced SMM course – 2018; Sales in B2B – 2017; Public speaking course – 2017.
Профессиональные и другие навыки:
- Management of the Department (8-10 people).
- Overseeing the financial and operational performance: 60%-70% - average profitability; stable y-o-y increase of the annual turnover 4-5-fold.
- Digital marketing: SMM, KOLs, targeted advertisement, lead generation, SEO.
- Development of Marketing and PR strategies.
- PR: working with journalists; anti-crisis communications; IPOs; CSR; ESG communications.
- Sales: bringing in new clients (40-60% success rate).
Дополнительно:
I love challenging tasks that demand finding efficient solutions. I love structuring processes and constant improvement of my own skillset, as well as teaching, and sharing the knowledge