Denys Ivanchenko Ivanchenko - Резюме Media Buyer/PPC Specialist

Targeted Advertising Specialist at TopTrend Up to 1 year Niche: home and garden products, small household appliances, tools, automotive goods, cosmetics Tasks: generate as many leads as possible from Poland and Ukraine, keeping KPI for each product. The client required the cost per lead not to exceed 250 UAH per month — achieved successfully. Process: Client provided a large product list for advertising launch. Focused first on seasonal and popular products, while also running neutral ones for stable leads. High competition in Facebook auction due to previous agencies. Solved by launching campaigns with many ad groups on broad audiences, testing best-performing segments. Unlimited budget, scaled campaigns by 20–30% every 2–3 days after reaching KPI. Look-a-Like audiences (1–5%) worked best. Retargeting tested but ineffective, discontinued. Video creatives with voiceover and subtitles performed best; static ads were less effective. For underperforming campaigns, reduced budget first, then relaunched if needed. Results: Geo: Poland Leads: 3979 (avg. CPL 285.75 UAH) Leads: 2433 (avg. CPL 141.65 UAH) Overall average CPL: 213.70 UAH KPI 250 UAH — achieved Targeted Advertising Specialist at K-Med Over 1 year Niche: ENT medical center Tasks: promote posts to attract Instagram followers Process: Initially focused on consultations and surgeries. Created strategy, texts, creatives (static + video). Lead forms expensive, Direct messages cheaper but low quality. Client shifted goal to Instagram growth. Daily budget $25, promoted 5–6 posts (videos of surgeries). Used Business Suite for cheaper traffic. Some posts blocked due to sensitive content, solved by blurring. Audience: men & women 18–65, geo: Kyiv + nearby regions. Results: Budget: 246,260.83 UAH Followers: 7289 Cost per follower: 33.78 UAH Targeted Advertising Specialist at Molodo Over 1 year Niche: silk accessories Process: Started with Direct messages, but CPL too high and few sales. Shifted focus to website campaigns — cheaper, trackable ROI. Results: Budget: $12,000+ Revenue: $48,000+ Avg. ROAS: ~4.5 Targeted Advertising Specialist at WAUDOG Over 1 year Niche: pet accessories (top brand in Ukraine) Process: Focused on website sales (Direct was unprofitable). Results: 500+ sales in first months Avg. cost per sale: $2 ROAS: 5+ Targeted Advertising Specialist at Neon Universe Up to 1 year Niche: neon signs (Poland) Process: Strategy focused on B2B sales (higher checks, lower competition). Results: Budget: $700+ Revenue: $6000+ Followers: 757+ ROAS: 844% Targeted Advertising Specialist at HydroGroup Up to 1 year Niche: hydraulic cylinder repair (Kazakhstan) Process: Developed strategy, creatives, pixel setup, website optimization. Geo: Astana, Almaty. Audience: men 25–60 in construction/agriculture. Highlighted benefits: free delivery, flexible payment, lower prices. Video creatives performed best. Tested WhatsApp chats — halved CPL, improved quality. Results: WhatsApp: Budget $1875.98, Leads 441, CPL $4.25 Website: Budget $2058.72, Leads 261, CPL $7.89 Lead form: Budget $2367.88, Leads 317, CPL $7.47 Contextual Advertising Specialist at Play Vinyl Over 1 year Niche: vinyl records, audio systems Process: Analyzed past campaigns, disabled ineffective ones. Switched to Performance Max, focused on ROAS. Added remarketing, competitor-based audiences. Optimized product feed (5900+ items). Results: CTR: 2% (+20%) CPC: 9 UAH (+9.6%) CPM: 134 UAH (+32.4%) Cost per conversion: 565.84 UAH (-40.2%) ROAS: 1091% (+37.5%) Contextual Advertising Specialist at Pass.ua Up to 1 year Niche: online courses in football industry Process: Promoted “Scouting & Analytics” course. Daily budget $30, lead forms optimized. Avg. 25–30 quality leads/day. Results: Budget: $131.22 Leads: 442 CPL: $0.30 Contextual Advertising Specialist at SPEFIX Up to 1 year Niche: smart search SaaS Process: Budget: $100/day (~$3000/month). Focus on search campaigns, later added Performance Max. Strategy: “Maximize conversions”, then optimized to reduce CPA. Results: CPC: ~0.72 € CPA: ~62 € Conversions: ~45–50/month Goal: CPA $50–60, 40–50 conversions/month

V.N. Karazin Kharkiv National University Karazin Business School; Management, Business Administration, Higher Education, Kharkiv Bachelor’s degree, 2020–2024 (4 years)

Analytical skills Attention to detail Communication skills Contextual advertising setup Creativity Digital Marketing Facebook Ads Manager Goal-oriented Google Ads Instagram promotion Marketing strategy development Pay-Per-Click Advertising (PPC)

Английский Польский

If you are interested in my candidacy, please contact me via Telegram: @velar_ivanchenko
or by email: velaragency@gmail.com