Опыт работы:
Work Experience
November 2021 - now
Chief Marketing Officer | Morskoi Dom | Ukraine
FMCG, HoReCa, import and distribution, production of soy sauce and ready meals
• Formed and managed a marketing team
• Budget management
• Investigating industry trends and competition
• Research to find opportunities for launching new products
• Developing brands objectives, plans, and strategy
• Marketing supporting sales teams
• Expanding relationship with HoReCa partners
• On-trade marketing activation plan development and implementation
• Driving and implementing an overall marketing strategy for all brands under the business's umbrella
• Implement marketing communications including the company and brands, website, print communication, events, pr, and advertising
September 2020 - August 2021
Chief Marketing Officer | Luck Agrarian Company LCC| Ukraine
FMCG, Agriculture, Production of chicken meat
• Managed a marketing team
• Coached a marketing and sales team
• Budget management
• Investigated industry trends and competition
• Developed and implemented marketing strategy for all brands
• Implemented marketing communications
• Monitoring and controlling performance indicators
• Developed and implemented on-trade marketing activities
• Managed merchandising team
May 2020 - August 2020
Chief Customer Officer| Luck Agrarian Company LCC | Ukraine
FMCG, Agriculture, Production of chicken meat
• Implemented customer service management "Buyer's Advocate" on CRM Bitrix 24
• Organized work with complaints, and call center in a multichannel mode.
• Introduced a methodology for assessing risks from the production of low-quality products
• Implementing a method for assessing product quality based on various organoleptic indicators and business processes of interaction of departments in CRM
September 2017 - April 2020
Product Owner of Scrum teams: HoReCa, R&D, Marketing | Volodymyr-Volynskyi Poultry Farm| Ukraine
FMCG, Production of chicken meat, Production of ready meal
• Introduced to the Ukraine market a new brand of chicken without antibiotics Epikur
• Managed and coached a marketing and sales team
• Forecasting and budgeting
• Developed and implemented marketing strategies for brands
• Implemented marketing communications including the company and brands website, bot, print communication, pr, and advertising
• Management HoReCa team, the R&D team at the enterprise
• Investigated industry trends and competition
• Research to find opportunities for launching new products
• Developed and implemented new products
April 2014 - September 2017
Head of marketing | Volodymyr-Volynskyi Poultry Farm| Ukraine
FMCG, Agriculture, Production chicken meat
• Implemented marketing communications including the company and brand website, bot, print communication, pr and advertising
• Research and market segmentation to find opportunities for launching new products
• Developed and implemented new products
• Launch ‘Delika’ frozen chicken HALAL for export to Asian countries
March 2015 - November 2015
Project manager | Gaysin Trading House | Ukraine
FMCG, Production sauce
• Research and market segmentation, collected requirements
• Developed schedule, estimated budget, positioning of products
• Prepared: sales forecasts, pricing, and commercial policy
• Developed label designs, price list, commercial proposal, and presenters
• Produced test party of sauces and adjika economy segment
• Held preliminary negotiations with distributors
Образование:
Education
GoIT Academy
Project manager / 2022
2021 Pricing for business | Kyiv
Course, Laba
2019 Basics Lean in business | Kyiv
Course, Lean Institute in Ukraine
Kharkiv Institute of Management
Specialist – Public relations specialist
June 2001 - September 2001 | Ukraine
National Aerospace University -'Kharkiv Aviation Institute '
Specialist – Engineer in production management organization
September 1993 - May 1999 | Ukraine
Профессиональные и другие навыки:
Professional skills
• Project lifecycle management
• Project initiating and planning
• Research and data analyses
• Monitoring and controlling
• Project closure and delivery
• Budget & risk management
• Strategic planning
• Marketing & creative strategy
• Brand launch & development
• Brand plan and budgeting
• Organization of events
• Team coaching and motivation
• Execution process management
Methodology
• Waterfall
• Scrum
• Kanban
Languages
• English – upper intermediate
• Ukrainian - native
• Russian - native
Tech Skills
• JIRA, Trello, Confluence
• Miro
• MS Project
• HTML / CSS
• Google Analytics
Дополнительно:
I am an experienced manager who can manage different projects scale and motivate each team member to achieve the best results. I am fully aware of the whole software development life cycle. I have a practical experience in using different frameworks of management project such as Waterfall, Scrum, Kanban. I have worked with three remote development scrum teams simultaneously. I have about 40 different realized projects in production, IT, branding, software development. I have 18 years of experience in marketing and sales management in the FMCG (food) segment, total experience in marketing for over 30 years.