Denis Megdalksiy - Резюме Chief Marketing Officer

Chief Marketing and Product Officer Goals: 1. Achieve company revenue of 100 million in the first year (5x growth by the second year). 2. Launch products and bring them to market in the CIS, USA, Asia, and MENA regions. 3. Establish the organizational structure and company departments (Marketing, Sales, Product, Support, Development, Design). Key Responsibilities: 1. Developing a business plan, marketing strategy, and achieving PMF (Product-Market Fit). 2. Building a team of over 100 people, including 8 key managers: establishing and optimizing business processes, planning, task execution control, and achieving KPIs. 3. Managing sales, marketing, and support: planning, developing regulations, and implementing a transparent reporting system. 4. Managing online marketing (SEM, SEO, ASO, SMO, Referral, SMM, CRM native, media) with a budget of 70 million. 5. Implementing end-to-end analytics systems (Roistat/AppsFlyer), integrating ClickUp, Helpdesk, developing an internal CRM system, and a custom analytics system. 6. Ensuring service profitability and competitiveness, improving staff efficiency through internal strategic projects, and introducing key department metrics. 7. Managing a customer base of 150K+, acquiring and retaining over 5K+ clients monthly. 8. Managing key financial product metrics and generating reports on key indicators (CPL, CAC, Retention, NPS, ARPU, ARPPU, LTV). Achievements: 1. Exceeded the revenue target by 3 times in the first year. 2. Reached 3rd place in traffic among competitors. 3. Achieved 3rd place in transaction volume on the platform in the first year, capturing approximately 10% of the market. 4. Built the marketing, sales, and development departments from scratch, growing to 100 employees within a year. 5. Implemented a new monetization model, attracting $4.8M in operating funds to the platform. 6. Completed a full product redesign, based on deep customer development and problem interviews with over 200 respondents.

Moscow City Teacher Training University, Moscow Institute of Pedagogy and Psychology of Education, Management in Education Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Moscow Institute of Public Service and Administration, State and Municipal Administration

Launching new products Scrum CustDev Cripto Fintech data-driven decision-making UX/UI Technical understanding Growth Hacking CPO CEO CMO Английский язык Agile Project Management Analytical skills Team management Business Strategy Sales Management Software Development Business Planning Operations Management Budgeting Teamleading Business Process Management market Lean Production Marketing Analysis People Management Digital Marketing Strategic Marketing

Английский

Worked in the IT industry before it became mainstream, with over 5 years of experience.
Strategic and operational management experience in organizations/departments/teams of up to 120 people.
Managed annual budgets ranging from 10 million to 200 million rubles, with revenues from 100 million to 1 billion rubles.
Broad perspective and business acumen, with successful cases of transitioning into new industries.
Experience in successfully launching new products to the market, increasing market share from 0% to 30% in 2 years, and reaching the break-even point within one quarter.
Two higher education degrees.
Projects I am proud of:
- Asocks – launched from scratch, became #1 in the CIS, with annual revenue exceeding 300 million rubles.
- Epn – launched from scratch, now among the top 3 products in its segment, with annual revenue exceeding 500 million rubles.
- Okko VPN – ranked in the Top 10 on Google Play.
- Smart City – over 100 million rubles in annual revenue, ranked #1 in the Ministry of Digital Development's competition as the best regional service.
Personal qualities: Leadership, relentless drive for learning, ability to stay in tune with the team, market, and industry, analytical thinking, empathy.