Alexey Geletskiy - Резюме Коммерческий директор, Операционный директор, Руководитель отдела продаж, Руководитель по развитию бизнеса

Business and Sales Development Director
MTS / MTS Media (KION), Moscow, Russia (May 2020 – October 2024)

• Launched the new streaming service KION, reaching TOP 4 in the market within 1.5 years.
• Cultivated partnerships and analyzed commercial initiatives to optimize business growth.
• Spearheaded the sales strategy for SMART TVs and OTT STB under the KION brand.
• Developed commercial data-driven strategies and customer acquisition plans.
• Established and managed business/sales development departments, including recruitment.
• Formed and optimized business processes in trade marketing, training, analytics, and customer support.
• Implemented and automated analytics and reporting systems, leading to improvement in sales forecasting accuracy (Tableau, Power BI).
• Led a team of 40 corporate staff and 240+ regional personnel, fostering a high-performance culture and consistently exceeding organizational goals.


Commercial Director
VTB Mobile, Moscow, Russia (April 2019 – May 2020)

• Launched and successfully implemented the Startup Mobile Virtual Network Operator (MVNO) VTB Mobile, driving innovation and expanding market presence.
• Developed and delivered commercial strategy to VTB Bank shareholders, securing their full support and approval for its implementation.
• Developed a compelling brand and corporate identity.
• Managed a multi-functional team across marketing, product, sales, and service.
• Successfully negotiated and secured roaming agreements with key international partners, enhancing VTB Mobile's global coverage and improving service offerings for customers.
• Designed and integrated innovative product solutions into banking processes.
• Established a comprehensive client servicing system for mass segment, privilege, and VIP clients.
• Integrated product analytics into sales processes, enhancing decision-making for marketing and sales initiatives.


Commercial Director of Macro region
Tele2 Russia, Central Macro region (September 2016 – April 2019)

• Managed commercial functions across 9 regions, driving B2C and B2B sales growth, marketing, product, and customer support.
• Launched operations in Yaroslavl and Ivanovo regions, achieving market leadership in subscriber base within 2 years
• Developed and controlled the Macro region’s commercial strategy and strategic goals.
• Developed the concept and pitched the 'More' loyalty program for Tele2, resulting in a 5x growth in users in the second year after launch.
• Led franchise network effectiveness in Tele2 Central Macro region.
• Achieved leadership in B2B customer base growth within the competitive telecom market in Tele2 (+16,9% YoY).


Commercial Director
Tele2 Russia, Pskov and Novgorod branch (March 2014 – September 2016)

• Managed commercial functions in Pskov and Novgorod regions.
• Developed regional strategies for sales, marketing, product, and customer support.
• Analyzed sales effectiveness, market trends, and adjusted strategies accordingly.
• Developed and implemented advertising strategies, including ATL, BTL, and PR.
• Expanded distribution networks and improved customer service.

• Executive MBA, General Management, Stockholm School of Economics (2016-2017).
• Valuation of the Enterprise (business) professional retraining program, Siberian Federal University (June 2007).
• Appraisal and Real Estate Management, Siberian Federal University (2001-2006) - Diploma with Honors.

• Large-scale team management (380+ employees).
• Leadership and team motivation.
• Negotiation and partnership development.
• Expertise in B2C, B2B, B2B2C sales, marketing, retail, product management, customer support, PR, and HR.
• Strategic planning and execution.
• Business process optimization and efficiency improvement.
• Market and competitive analysis.

Achievements:
• Launched and rapidly grew within 1,5 year the KION streaming service to TOP 4 in the market (kion.ru).
• Expanded customer acquisition channels at KION, leveraging partnerships for rapid scaling (2x clients YoY).
• Successfully negotiated and secured roaming agreements with key international partners, enhancing VTB Mobile's global coverage and improving service offerings for customers.
• Developed the concept and pitched the 'More' loyalty program for Tele2, resulting in a 5x growth in users in the second year after launch.
• Achieved leadership in B2B customer base growth within the competitive telecom market in Tele2 (+16,9% YoY).
• Ranked 2nd in the country for customer service quality, with an NPS of 59.3%.
• Led franchise network effectiveness in Tele2.