Iana Aleksandrova - Резюме Marketing manager

Work experience 07.2021 – present – PR and Marketing Manager, LLC “SpetsElectrodeService” (manufacturing company) Duties • Budget setting and control • Project Manager for building and developing company online store • SEO • Launching contextual advertising • Web site development (Tilda, Bitrix) • Driving content marketing (press-releases, articles, posts) • Analyzing standard marketing metrics • Internal and external PR • Event marketing • Maintaining and updating company websites (Joomla, Opencart, Bitrix, Modx) 08.2020 – 05.2021 – English teacher (freelance) 07.2017 – 08.2020 – Marketing and Advertising manager, LLC “Krasnoyarsk-Vostok-Service” (personal protective equipment) Duties • Developing, implementing and managing advertising campaigns • Planning and managing budgets • Creating engaging content for social media, site and marketing campaigns (radio, TV) • Organising events (seminars, exhibitions) • Developing digital and social media marketing • Giving presentations • Taking part in pricing policy • Doing marketing research • Tracking effectiveness of marketing campaigns • Managing third party suppliers and external agencies 03.16 – 07.2017 – PR manager, LLC “Rosgosstrah” (insurance) Duties • Organizing company events • Liaising with the media • Writing press-releases and articles • Building brand awareness and positioning • Designing of marketing materials

Education background 2009 – 2014: Reshetnev Siberian State Aerospace University, Department of Humanities, Public Relations, Specialist’s Diploma with Honours (Krasnoyarsk) 2015 – 2019: Reshetnev Siberian State University of Science and Technology, Department of Economics, Bachelor’s degree (Krasnoyarsk) Further education 2022 – present – Online university SKILLBOX, Basics of web development 2022 – present – Online university SKILLBOX, Search Engine Optimization course 2021 – Online university SKILLBOX, Basics of Internet-marketing 09.08.13 – 29.11.13 – Business school INOPROF, Basics of Graphic Design 17.04.13 – 18.05.13 – Scientific research internship program at Ravensburg-Baden-Wuerttemberg Cooperative State University 2005-2014 – English Language School OXBRIDGE

Additional information • Certificate in Advanced English (CAE) – Cambridge English Level 2 Certificate in ESOL International (Advanced), Council of Europe Level – C1 • Laureate of the regional grant named after a journalist Lyudmila Bytynskaya for achievements in the field of journalism Core skills Digital marketing; SEO; Event Marketing; Content Management; Data Analytics; Google Adwords / Google Analytics; Yandex Metrica / Direct; Adobe Photoshop; Illustrator; InDesign; Movavi Video Editor; Power Point; 1С; Supa; Crello.

-

Profile: a hard-working and self-motivated individual, looking out for opportunities in the field of PR, Marketing and Advertising Russia, Krasnoyarsk (ready to relocate at short notice) Marital status: single, no children Mobile: +7 (913) 042 12 50 E-mail: yaa1992@list.ru Portfolio https://drive.google.com/file/d/1MpPW7UnywBb4heirNc17qaBFxfX-XBxt/view?usp=sharing https://disk.yandex.ru/i/Q3XA30zi6hdduQ