Досвід роботи:
May 2021 — till now
Company: START.ru
Position: International marketing project manager
My responsibilities included the launch of our product in other countries from the marketing side, namely:
- analysis of the market in terms of launch feasibility and opportunities (audience, competitors, market development level, media consumption features, etc.) - both independently and with the help of local media and research agencies.
- search for media and research agencies in the local market, as well as negotiating, setting tasks and monitoring implementation, document management for projects.
- determination of marketing launch tactics based on the conducted research.
- preparation for the launch and marketing campaigns (determining channels, preparing a media plan, setting predictive KPIs, controlling how the product looks in the country of launch, determining communication strategy in the country of launch, campaign materials localisation into the local language (banners, videos etc.)).
- organising the launch and control of digital campaigns in the chosen countries, tracking the results using Google Analytics, Appsflyer, Tableau. Timely campaign optimisation.
- preparation of reports in xls and ppt formats.
In addition to the international launch, there was experience in running 360-campaigns in Russia (digital, outdoor, TV, special projects with influencers).
• During my work, I have organised the launch of the product from the marketing side in the Balkans - Serbia, Bosnia and Herzegovina, Croatia, Montenegro, as well as in Kazakhstan and Ukraine;
• For a half year we grew our base of subscribers in Balkans 4 times from the before-launch-figure.
May 2019 — May 2021
Company: Nectarin (digital marketing agency nectarin.ru)
Position: Account manager
Independent customer management and implementation of digital projects.
Clients' main business segment: movie streaming services, movie studios and distributors.
My responsibilities:
- Preparation of commercial offers for clients, preparation of estimates according to client’s brief;
- Launching and maintaining projects at all stages. Work with the entire pool of digital tools (display advertising, paid social and paid search, programmatic buying, mobile ads, influencer’s placements, special projects and non-standards);
- Daily communication with clients in Russian and English;
- Формирование и согласование бюджета проекта с дальнейшим контролем его исполнения;
- Formation and coordination of the project budget with further control of its implementation;
- Setting tasks for the preparation of materials for campaigns, control of project timing and project management in general. Communication with project team (designers, developers, strategists, creators);
- Monitoring the execution of KPIs for projects, working with GA and other analytics services. Timely optimisation;
- Preparation of project reports in xls and pptx;
- Project documentation control;
- Participation in presentations and briefings.
During my work, I managed to:
- To understand the specifics of the promotion of movie projects;
- To implement many projects, mainly in the movie industry: from simple support in social networks to complex 360 projects with involving mechanics and special projects.
- Together with the team, develop expertise in promoting cinema releases, EST-releases with or without a cinematic background, movies or series produced by online movie platforms.
October 2018 — May 2019
Company: Nectarin (digital marketing agency nectarin.ru)
Position: Junior account manager
Participation in the implementation of digital advertising campaigns for a pool of clients, including: - setting tasks for the production of promotional materials, monitoring the implementation;
- preparation of reports in xls/ppt;
- preparation of documents for projects.
Образование:
Plekhanov Russian University of Economics
Management, International Management (Bachelor degree in International Management)/ 2018
Exchange program in France (Nantes)
Audencia Business School, International management and business/ 2017
Професійні та інші навички:
Google Ads Certification for Video Campaigns/ 2022
Додатково:
Languages:
Russian — Native
English — B2
French — A1