Ilia Kovalchuk - Резюме Performance Marketing Manager

I have 10 years experience from digital marketing manager to Head of Digital Marketing. Please find enclosed a copy of my curriculum vitae on LinkedIn - https://www.linkedin.com/in/iliya-kovalchuk Nowadays, I'm running campaigns on mobile & desktop from many viral sources. My specific applied skills is Advertising campaigns on Double Click, Facebook, Google Ads, Yandex Direct, MyTarget, VK ads, Reddit, LinkedIn, Taboola, EtherScan/ BSCscan, Trading View and Direct Advert. During my career, I have worked in Fin-tech, E-commerce, Pharma, and Real Estate verticals. I have perfectly cope with teamwork with artists, and I'm highly responsible for any tasks. I can prepare custom reports in Google Analytics and make A/B tests on the Website. I use to use HADI circles, AARRR approach to increase marketing performance.

Master Degree (incomplete)

+ Control Marketing Department + Create UX & UI design according to trends 2022 + Set up all kinds of conversion tracking. + Manage Search ads (Google, Yandex) + Run Campaigns on FB, IG, Youtube, DV360, Google, Yandex, MT, Taboola,.ect + Create Dynamic Remarketing Campaigns (GAds, MT, YD) + Set Up Remarketing for Mobile Apps through AppsFlyer / AdJust. + Create and Manage custom feeds with Google Merchant Centr + Run Shopping Campaigns in Google ads and Facebook + Create and manage affiliate network from scratch on Affise, HasOffers. + Work with mobile tracking AppsFlyer, Adjust, TUNE, Kochava, AppMetrica. + Create advertising campaigns on Teaser Networks: Taboola, DirectAdvert, MGid, DV360, (Youtube), Tik-Tok, etc.) + Create Omni-channel Strategy based on Data. + Collaborate with influencers + Cooperate with designers, copywriters + Preparing weekly Reports with Screens & Diagrams

Английский Польский Чешский Немецкий

1. In 2020, at Electra Bicycle Company, as a Digital Marketing Manager, I've increased in-house advertising performance x 3 times compared to last year. As a result, total revenue is three times higher in comparison to the previous year.

This success can be attributed to a great strategy that includes dynamic ad campaigns, paid search optimization, display advertising, and social media campaigns.

2. In 2021, I worked at Electra as the Director of Digital Marketing. And I've got higher results than last year again.

3. In 2022, as the Head of Digital Marketing at AURA Devices, I've got the following results:
*The CR of landing pages increased from 0.5-1% to 2.5–8%. One of them is here:<https://auradevices.io/summer-special>
*The CTR for creatives increased from 1-2% to more than 3% on Facebook and Instagram.
*Sales volume increased from 10 to 80 orders per day.