Досвід роботи:
SMM Specialist / Deputy Head of SMM
March 2022 – February 2025 (3 years)
Started as an SMM Manager and was later promoted to Deputy Head of the SMM Department, leading a team of two specialists.
Key responsibilities:
Developed and implemented social media content strategies for the BAHROMA brand;
Organized content production, including concepts, scripts, locations, and contractor coordination;
Managed advertising campaigns in Yandex Direct and VK Ads;
Created content plans, supervised outsourced designers/copywriters, and maintained analytics reports;
Worked with CRM (Bitrix24), chatbots, and email marketing tools;
Collaborated with bloggers and organized advertising integrations;
Analyzed campaign performance using Yandex Metrica, Google Analytics, Popsters, and LiveDune;
Developed and maintained the brand’s visual identity.
Lead Marketer — Hotel
August 2025 – March 2026 (8 months)
Managed hotel pricing strategy and OTA platforms (Yandex, OZON, Sutochno.ru);
Set up and optimized advertising campaigns in Yandex Direct and VK;
Maintained company listings, managed guest reviews, and communicated with foreign guests in English;
Planned marketing budgets, optimized sales funnels, and analyzed campaign performance;
Organized photo/video shoots and created marketing content for social media;
Conducted market and competitor research, developed USP and product positioning;
Used AI tools such as OpenAI and Midjourney for creative and marketing tasks.
Освіта:
Bachelor, Advertising And Public Relations Saint Petersburg State University, Saint-Petersburg, Russia (2022-2026)
Професійні та інші навички:
Proficiency in English at level B2
- Experience in managing a team of 2 SMM managers and contractors
- Event planning and organization
- Setting up contextual advertising in Yandex Direct and targeted advertising on VKontakte
- Social media management and content strategy creation
Володіння мовами:
Английский
Додатково:
Hello!
My name is Ekaterina, I am from St. Petersburg, a marketing specialist with 5 years of experience in HoReCa and the hotel business. I organized shoots for restaurants (Tokyo City, Bahroma, Hustle Lounge bar) and hotels (Democrat, SuperHostel, Grand Canyon).
Of my personal achievements, I set up contextual advertising in Yandex Direct from scratch for Democrat and SuperHostel hotels and due to this, in six months, increased the number of leads through direct bookings by 10% during the low season (October-March), while reducing the cost of other promotion channels (Previously, the company used the cold calling method and sending commercial offers without receiving feedback).
My strength is that I combine creativity with calculating and I am responsible for every figure I get during the analysis. I painstakingly approach each of my projects and take it to a new level through the introduction of advertising tools.
I speak and write in English fluently.
