Kirill Sadowski - Резюме Product/Marketing Manager in FinTech

B2B Product and Marketing Manager
Brokersy | Hong Kong SAR (Remote)
05/2023 – present

Comprehensive B2B support for FX brokers, primarily in Southeast Asian markets.
Main focus: go-to-market, product marketing and growth for forex brokers in Southeast Asia
• researched and restructured payment infrastructure, which enabled client to reach deposit success rate up to 25%, ARPPU up to $940, and up to ~2M USD in monthly trading-account top-ups within two years;
• launched a new forex broker in Thailand: built financial model, audited website and client portal, defined product and onboarding flow; planned and executed 360° GTM campaign;
• improved funnel from registration to first deposit for a broker client via clearer KYC flow, localized payment methods and onboarding communications, which led to increase in conversion to first deposit;
• conduct competitive analysis and market research for FX brokers in SEA;
• market research, identifying new opportunities in local markets, and analyzing regulatory policies to drive market growth;
• design GTM strategies: positioning, messaging, channel mix (influencer marketing, Google, Meta, SEO, affiliate);
• plan and manage performance and awareness marketing campaigns, including budgeting, testing and optimization;
• coordinate legal and compliance work (KYC/AML, local regulation) with external advisors;
• support HR processes: hiring and onboarding marketing and operations roles for client projects.

Product Manager
Gainex | Tallinn, Estonia (Remote)
03/2022 – 10/2022

Blockchain investment platform & crypto wallet
• collected business and user requirements from founders, translated them into PRDs and user stories;
• designed product concepts and prototypes;
• conducted UX review of onboarding, KYC and funding flows;
• built product roadmap and prioritized MVP scope balancing compliance, engineering capacity and time-to-market;
• delivered clickable prototypes and MVP spec within first 3 months, enabling development to start on time;
• optimized onboarding and KYC flow (number of steps, required fields), reducing expected time-to-complete for users.

Product Manager / Product Marketing Manager (Affiliate program, LatAm)
Teletrade | Moscow, Russia (Remote)
09/2018 – 10/2021

As a product manager, my role was to create online affiliate program and to develop an affiliate client area on the company's website. Later, I also took on the role of business development manager in Latam Market, which was to grow an affiliate network and strengthen the TeleTrade brand on the market.
• built online affiliate program for FX/CFD products (CPA + RevShare), defined program economics, payout models and partner tiers;
• managed development of the affiliate portal: requirements, wireframes, testing, rollout and partner onboarding;
• launched a new affiliate program and members area with tracking, promo tools and reporting, enabling structured acquisition via partners;
• integrated new local LatAm payment methods (incl. alternative/crypto), optimized deposit UX to improve FTD conversion;
• built an affiliate network in LatAm with 120+ active partners and 1000+ clients, which helped grow monthly deposits to ~400k USD;
• owned GTM strategy for LatAm: positioning, messaging, promo, digital campaigns and affiliate marketing;
• introduced new partner and local office business model for acquisition and retention, increasing partner-generated revenue and lifetime value;
• consulted local office and key partners on product positioning, sales pitches and retention tactics.

Product Manager (CRM, international markets)
Bitrix24 | Kaliningrad, Russia
09/2017 – 09/2018

Managed and localized Bitrix24 CRM product for US, Canada, LatAm and EU markets.
• released “Documents in CRM” tool, contributing to higher adoption of CRM among SMB customers in priority markets;
• adapted CRM flows and templates for different regions, improving usability and readiness for local legal require;
• led development and launch of “Documents in CRM” tool: requirements, UX, backlog prioritization;
• researched global CRM market (Salesforce, Zoho, AmoCRM, etc.) and benchmarked feature set and pricing;
• analyzed EU, US and LatAm legislation and data protection requirements to ensure CRM compliance.

Co-Founder / Product Manager (Forex broker launch)
Vomma Trading | Kaliningrad, Russia
03/2015 – 07/2017

Co-founded and launched forex broker from scratch.
• successfully launched broker and GTM, resulting in 500+ registrations on the first day of the launch;
• achieved ~10M USD annual trading turnover in the first year after launch;
• owned product, GTM strategy and payment infrastructure;
• developed company website and members area, defined trading account types and customer onboarding journeys;
• connected e-wallets (Skrill, Neteller, WebMoney) and card payment gateways (Visa, Mastercard);
• maintained payment infrastructure, monitored chargebacks, and set risk rules to reduce fraud;
• connected liquidity providers for MetaTrader 4;
• planned and executed performance marketing campaigns;
• developed regulatory documents (KYC, AML) and basic risk management policies;
• managed client accounts and support.

Account Manager
A&P Financial Group | Kaliningrad, Russia
06/2013 – 12/2014

• managed client portfolios across equities, metals, bonds and forex;
• provided daily trader support and order processing;
• performed platform setup (trading terminals, quote parser, hedging), ensuring stable operations for active clients.

Kaliningrad State Technical University – Automated Systems of Processing Information and Controlling (2003 – 2008)

Product Marketing (FinTech, FX, Payments) | Growth & Performance Marketing | Go-to-Market Strategy | User Acquisition | Affiliate Programs (CPA, RevShare) | Product Management | Customer Journey Design | UX Optimization | A/B Testing | Market & Competitor Research | Unit Economics & Financial Modelling | Payment Infrastructure (PSPs, Cards, Wallets, Crypto) | Stakeholder Management | Remote & Cross-cultural Collaboration

Английский Польский

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