Adelya Mukhametshina - Резюме PR & Marketing & Business Development manager

PROFESSIONAL SUMMARY Marketing & PR specialist with 7+ years of experience since 2019, working across luxury fashion, beauty, healthcare, real estate, and personal branding. Strong expertise in the Dubai and GCC markets, as well as the Russian market, with a deep understanding of media, influencer, and business landscapes. Experienced in developing PR and marketing strategies, building media and influencer relations, and strengthening brand positioning for companies and personal brands. Selected recent projects and career highlights are presented below. July 2025 — May 2026 LLC DASHA Fashion — Luxury Fashion, UAE PR & Business Development Manager Responsibilities: Developed and executed PR and brand communications strategies for a luxury fashion brand; Built and scaled an influencer marketing ecosystem and celebrity partnerships; Established media relations across MENA and GCC markets; Led cross-functional teams across marketing, production, SMM, content, and web development; Managed PR agencies and external vendors; Oversaw fashion campaigns, photo shoots, and branded content production; Developed international partnerships. Achievements: Increased revenue by 25% within 11 months; Grew the audience from 22K to 50K; Delivered 30+ celebrity and influencer collaborations; Secured brand presence at the Cannes Film Festival; Achieved media placements in GQ, Elle, Two Fashion Weeks, and other fashion and lifestyle magazines; Optimized internal marketing and communications processes. November 2024 — February 2026 LLC Trinity Rental Car — Automotive, UAE Senior PR & Influencer Marketing Manager Responsibilities: Developed PR and influencer marketing strategies for the UAE and CIS markets; Built and managed media relations and a press database; Led influencer marketing, including sourcing, negotiations, and campaign execution; Developed PR narratives and secured media placements; Contributed to partnerships and special projects. Achievements: Executed 40+ paid influencer campaigns; Delivered 15+ barter collaborations; Increased demand by 22% through an influencer-driven event strategy; Secured media coverage in UAE Times and Forbes Middle East; Developed the concept for a flagship influencer event in Dubai; Supported the brand’s participation in the Arabian Best of Best Awards. October 2024 — November 2025 ARSUMERZAEVA MARYAM Boutique — Luxury Fashion Brand Communications / International PR (European Market) Responsibilities: Developed international PR strategies and brand positioning; Built relationships with fashion and luxury media; Led the founder’s personal brand development; Managed participation in international fashion events; Executed influencer and celebrity communications. Achievements: Secured participation in Milan and Paris Fashion Weeks; Generated 18M+ total PR reach; Achieved media placements in Marie Claire and other international fashion media; Grew the audience by 10K organically; Drove 25% sales growth through enhanced brand visibility.

RUDN University (Peoples’ Friendship University of Russia, Moscow) Advertising and Public Relations Two Bachelor’s Degrees: Advertising & Public Relations and Foreign Language Translation (English).

PR Strategy Brand Communications Influence Marketing Celebrity & VIP Relations Media Relations 360° Marketing Brand Positioning Strategic Partnerships Reputation Management Crisis Communications Event Management Team Leadership International Communications Luxury Fashion Marketing Business Development

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Brand Communications, PR, and
Influence Marketing expert with 6+ years
of experience in fashion, beauty, and
lifestyle industries.
Specializing in scaling brands through
strategic communications, international
PR campaigns, celebrity partnerships,
and 360° marketing.
Proven track record in driving revenue
growth, increasing brand visibility, and
expanding brands into international
markets (MENA, Europe), including
participation in Paris & Milan Fashion
Week and Cannes Film Festival.

LANGUAGES
Russian — Native
English — Upper Intermediate (B2)

TOOLS
Notion • Asana • Figma • Trello • Adobe
Photoshop • Canva • Excel • Microsoft