Різноробочий - Київ
Зарплата 1000 $ - StopFail

Hello there! We are an international EdTech platform focused on global career and business development. We assist our clients in creating career opportunities by improving their English fluency, soft skills, and intercultural communication. Our clientele includes employees from WIX, Facebook, Luxoft, EPAM, iLogos, as well as founders and C-level executives of tech companies.

Currently, we are seeking an energetic and creative Junior Marketing Manager.

Your responsibilities will include both simple tasks such as generating reports, completing checklist tasks, scheduling mailings, and more complex projects like brainstorming ideas, preparing and promoting free products, launching large-scale advertising campaigns, and much more. We will provide support at every stage, but this role will require a significant amount of learning and effort.

Duties and responsibilities of the Junior Marketing Manager:

• Lead Generation and Website Management:
  • Establishing a consistent flow of lead generation on the website and continuously improving lead quality (at least 75%) and lead cost within planned targets.
  • Developing marketing funnels.
  • Full website management, including the preparation of SEO-optimized articles and website performance analysis.
  • Implementing traffic acquisition channels.
  • Creating and optimizing advertising campaigns on search engines, CPA networks, targeted advertising platforms, SEO, display advertising, YouTube advertising, Telegram/Viber channels, email marketing, and chatbots.
  • Developing a link-building plan.
  • Ensuring timely information updates and improving search engine rankings.
  • Engaging in activities to increase traffic from external sources, such as creating a sequence and posting in Facebook and Telegram communities, media advertising.
  • Budgeting for marketing campaigns.
• Effective Communication:
  • Facilitating and coordinating the work of contractors, providing briefs to performers, and coordinating the work of designers, developers, and copywriters.
  • Creating and posting engaging content on social media (leading the content team).
• Marketing Research:
  • Analyzing competitors' funnels.
  • Segmenting and analyzing potential and existing customers (conducting customer development interviews and other methods).
  • Conducting A/B testing.
• Reporting and Analysis:
  • Setting up cross-channel analytics.
  • Setting up Google Analytics.
  • Reporting to the CEO.
  • Analyzing LTV, ROMI, and other metrics.
• Customer Activation and Retention:
  • Creating and configuring tools and forms for customer activation, retention, and re-engagement.
  • Developing lead magnets, offers, and upselling funnels via email marketing and chatbots.

Requirements and qualifications for a digital marketing manager:

• Speed in decision-making and efficiency.
• Impeccable writing skills and text formatting.
• High level of self-organization.
• Willingness to be hands-on and proactive.
• Pre-Intermediate English.

Huge advantages will be:

• Landing page layout skills, creative content creation, etc.
• Experience in Social Media Marketing.
• Sense of humor.

We offer:

• Remote work.
• Flexible work schedule.
• Salary 💰 $600 + KPI.
• Freedom to implement your ideas.
• The opportunity to learn from senior marketing consultants.
• Full discount on group English sessions.