Aliaksei. Paliushyk - Резюме Marketing, Product manager

Product Management, Marketing specialist Real Grand Invest (Реал Гранд Инвест) Full-time Jan 2021 - May 2022 · 1 yr 5 mos | Minsk, Belarus I worked on the development of food products. The responsibilities included: building hypotheses, checking them, and finding a real need. Next is the product concept and marketing strategy. After that, I learned how and where the product can be produced (or not), what restrictions there are and how this will affect the final product. Then I found out which networks to work with, and where to exhibit. Developed concepts for 5 products of the company. I also helped another team with the new GreenZabor product. He was engaged in market analysis, segment search, need search, product positioning, and the search for other sales channels. _________________________________________ Freelance May 2020 - Nov 2020 · 7 mos | Minsk, Belarus Freelance: Podcast launch: editing, script correction, promotion recommendations Courses: MIPT-RUSNANO, ANO "eNano", Higher School of Branding. Course from MIPT-ROSNAO, Branding in innovation - a new communication reality _________________________________________ Project Manager, Account manager Ragoo Media · Full-time Feb 2019 - Apr 2020 · 1 yr 3 mos | Minsk, Belarus A digital agency with expertise in engaging communications in social media. Responsibilities: - Development of a brand promotion strategy in SMM - Brand reputation management - Launch of special projects - Management of 4-5 projects simultaneously by 4-5 people in a team (depending on the project) - Development of PPM Book for a photo, video, and audio content - Launch of new formats of interaction for the brand (story games, marathons with tasks, quizzes on Instagram) - Reporting - Cooperation with bloggers - Improvement of internal business processes - Communication with the client, coordination of the content plan - Monthly media planning - Competitor analysis My projects: Bellakt "My baby is growing", Geely, Bellakt "Family Club", Nissan, TeachMeSkills, AnyTime, G-Drive, Gazprom, Links to projects: https://www.instagram.com/bellakt.belarus/ https://www.instagram.com/teachmeskills/ https://www.instagram.com/anytime_belarus/ The Bellact project "My baby is growing", took 2nd place in the rating of "Producers of dairy products of Belarus" in social networks. The rating was prepared by digital agency 5S - https://clc.to/bellakt2 _________________________________________ Marketing Specialist Surprise.by · Full-time May 2017 - Dec 2018 · 1 yr 8 mos | Minsk, Belarus Progress - By changing the structure and design of the basket, we reduced clarifying questions to managers by 3 times (How to order delivery?; How to choose another envelope?) and increased the conversion rate to the order by 5% - Increased the traffic to the site from the email mailing list by 20%, and the purchase of certificates by 3% - - Increase loyalty to the service - Created an algorithm for mailing and writing _________________________________________ Marketing Specialist Internet portal BelCity.by · Full-time Jul 2015 - Nov 2015 · 5 mos | Brest, Belarus Brest News Portal Responsibilities: - Writing sales scripts for cold calls - Training of advertising sales managers - Website promotion via CMS and YAN - Development of the portal through social networks Progress - I wrote a sales script that allowed me to increase the number of advertising placements on the site by 2 times _________________________________________ Marketing Specialist La Kona (ЧУП "БелЛаКона") (pre-graduate practice) Mar 2015 - Jun 2015 · 4 mos | Brest, Belarus Bel La Cona is engaged in the production and sale of women's clothing. At that time, he was undergoing pre-graduate practice. - Created several commercial offers for wholesalers of the Russian Federation - Developed a brand promotion strategy on Instagram and Odnoklassniki. _________________________________________ Sales And Marketing Specialist Advertising Agency "Атида-Арт" · Full-time Aug 2014 - Oct 2014 · 3 mos | Brest, Belarus Responsibilities - Search for new clients for placement on billboards, entrances, advertising on radio, TV, etc. I was looking for clients through cold calls. - Was engaged in compiling the structure of the site Progress - Compiled a conversation script that was used by new employees.

Brest State Technical University 2011-2015 Faculty of Economics marketing-economist specialist Confirmed Prague University of Economics and Business BSPLB 2010-2011 Faculty Architecture and construction Plasterer, Tiler

CusDev Marketing Content Marketing Digital Marketing Teamwork

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The decisions or desires of consumers seem linear and logical. But in life, we
rarely make decisions using only rational arguments. In this stack of decisions,
the main thing is to find the very needle that corresponds to the concept of
Product-Market Fit.
That's why I do marketing — it has no rules, no standards of solutions. The main
thing is the result.
I used to think I was unhappy with the products because I'm grumpy. Only then
did I realize that this is a great quality for a marketer - to see what others do not
notice. Knowledge of cognitive distortions, understanding how they work,
knowledge of CusDev, and constant questions about my own work, help me
create products that people need.
If I were asked to tell you about myself using only one sentence, I would say the
following: "My main task is not to know everything but to figure everything out,"
and I'm good at it. I like to search, disassemble the problem into molecules and
look for an effective way to solve it.