Досвід роботи:
Product Management, Marketing specialist
Real Grand Invest (Реал Гранд Инвест) Full-time
Jan 2021 - May 2022 · 1 yr 5 mos | Minsk, Belarus
I worked on the development of food products. The responsibilities included:
building hypotheses, checking them, and finding a real need. Next is the product
concept and marketing strategy. After that, I learned how and where the product
can be produced (or not), what restrictions there are and how this will affect the final
product. Then I found out which networks to work with, and where to exhibit.
Developed concepts for 5 products of the company. I also helped another team with
the new GreenZabor product. He was engaged in market analysis, segment search,
need search, product positioning, and the search for other sales channels.
_________________________________________
Freelance
May 2020 - Nov 2020 · 7 mos | Minsk, Belarus
Freelance:
Podcast launch: editing, script correction, promotion recommendations
Courses:
MIPT-RUSNANO, ANO "eNano", Higher School of Branding.
Course from MIPT-ROSNAO, Branding in innovation - a new communication reality
_________________________________________
Project Manager, Account manager
Ragoo Media · Full-time
Feb 2019 - Apr 2020 · 1 yr 3 mos | Minsk, Belarus
A digital agency with expertise in engaging communications in social media.
Responsibilities:
- Development of a brand promotion strategy in SMM
- Brand reputation management
- Launch of special projects
- Management of 4-5 projects simultaneously by 4-5 people in a team (depending on
the project)
- Development of PPM Book for a photo, video, and audio content
- Launch of new formats of interaction for the brand (story games, marathons with
tasks, quizzes on Instagram)
- Reporting
- Cooperation with bloggers
- Improvement of internal business processes
- Communication with the client, coordination of the content plan
- Monthly media planning
- Competitor analysis
My projects: Bellakt "My baby is growing", Geely, Bellakt "Family Club", Nissan,
TeachMeSkills, AnyTime, G-Drive, Gazprom,
Links to projects:
https://www.instagram.com/bellakt.belarus/
https://www.instagram.com/teachmeskills/
https://www.instagram.com/anytime_belarus/
The Bellact project "My baby is growing", took 2nd place in the rating of "Producers
of dairy products of Belarus" in social networks.
The rating was prepared by digital agency 5S - https://clc.to/bellakt2
_________________________________________
Marketing Specialist
Surprise.by · Full-time
May 2017 - Dec 2018 · 1 yr 8 mos | Minsk, Belarus
Progress
- By changing the structure and design of the basket, we reduced clarifying
questions to managers by 3 times (How to order delivery?; How to choose another
envelope?) and increased the conversion rate to the order by 5%
- Increased the traffic to the site from the email mailing list by 20%, and the purchase
of certificates by 3%
- - Increase loyalty to the service
- Created an algorithm for mailing and writing
_________________________________________
Marketing Specialist
Internet portal BelCity.by · Full-time
Jul 2015 - Nov 2015 · 5 mos | Brest, Belarus
Brest News Portal
Responsibilities:
- Writing sales scripts for cold calls
- Training of advertising sales managers
- Website promotion via CMS and YAN
- Development of the portal through social networks
Progress
- I wrote a sales script that allowed me to increase the number of advertising
placements on the site by 2 times
_________________________________________
Marketing Specialist
La Kona (ЧУП "БелЛаКона") (pre-graduate practice)
Mar 2015 - Jun 2015 · 4 mos | Brest, Belarus
Bel La Cona is engaged in the production and sale of women's clothing. At that time,
he was undergoing pre-graduate practice.
- Created several commercial offers for wholesalers of the Russian Federation
- Developed a brand promotion strategy on Instagram and Odnoklassniki.
_________________________________________
Sales And Marketing Specialist
Advertising Agency "Атида-Арт" · Full-time
Aug 2014 - Oct 2014 · 3 mos | Brest, Belarus
Responsibilities
- Search for new clients for placement on billboards, entrances, advertising on radio,
TV, etc. I was looking for clients through cold calls.
- Was engaged in compiling the structure of the site
Progress
- Compiled a conversation script that was used by new employees.
Образование:
Brest State Technical University
2011-2015
Faculty of Economics
marketing-economist specialist
Confirmed Prague University of Economics and Business
BSPLB
2010-2011
Faculty Architecture and construction
Plasterer, Tiler
Професійні та інші навички:
CusDev
Marketing
Content Marketing
Digital Marketing
Teamwork
Додатково:
The decisions or desires of consumers seem linear and logical. But in life, we
rarely make decisions using only rational arguments. In this stack of decisions,
the main thing is to find the very needle that corresponds to the concept of
Product-Market Fit.
That's why I do marketing — it has no rules, no standards of solutions. The main
thing is the result.
I used to think I was unhappy with the products because I'm grumpy. Only then
did I realize that this is a great quality for a marketer - to see what others do not
notice. Knowledge of cognitive distortions, understanding how they work,
knowledge of CusDev, and constant questions about my own work, help me
create products that people need.
If I were asked to tell you about myself using only one sentence, I would say the
following: "My main task is not to know everything but to figure everything out,"
and I'm good at it. I like to search, disassemble the problem into molecules and
look for an effective way to solve it.