Маркетолог - Варшава
Зарплата 3000 $ - Inno Soft

We are a fast-growing company in the iGaming industry, developing our own platform. We’re looking for an experienced and data-driven Marketing Manager who has a strong background in iGaming marketing and is ready to lead our in-house marketing strategy from planning to execution.

Your Responsibilities:

• Develop and implement a full-funnel marketing strategy for our internal product (not agency/not client-based).
• Analyze key marketing metrics (CAC, CPA, ROI, ARPU, Retention, LTV, etc.) and identify areas for optimization.
• Detect weak points in the user journey and suggest data-backed improvements. Plan and execute performance marketing campaigns across multiple channels: paid traffic, affiliate networks, email, push, and more.
• Collaborate with internal teams: analytics, CRM, product, and creative. Constantly test hypotheses, run A/B tests, and iterate campaigns based on performance data.
• Focus on sustainable user acquisition and retention, not just short-term volume.

Requirements:

• Proven experience in the iGaming industry (2+ years minimum). Strong track record of working with in-house products preferably (not freelance or agency-based).
• Deep understanding of performance marketing channels (PPC, affiliates, SEO, CRM, etc.). Hands-on experience working with marketing analytics tools: GA4, Amplitude, Power BI, Looker, Excel, etc.
• Ability to think both strategically and tactically. Self-driven, results-oriented, and proactive.

Nice to Have:

• Experience launching or scaling new iGaming products. Strong knowledge of email marketing, push notifications, and CRM workflows.
• Experience working with the Turkish market (GEO Turkey): audience behavior, cultural insights, local traffic sources, regulations.

What We Offer:

• Quarterly performance bonuses based on key marketing KPIs (e.g., user growth, LTV, ROI, Retention).
• Campaign-based bonuses for successful initiatives and measurable impact.
• Potential for equity or long-term bonus after the first 6 months (to be discussed individually).
• Work directly with an active and scalable product.
• Minimal bureaucracy, fast decision-making processes.
• Flexible working hours, full remote or hybrid format.
• Opportunity to influence product growth and key company decisions.