Маркетолог - Киев
Зарплата 1500 $ - CompassWay

If you consider yourself a well-rounded marketer, and you are an incredibly fast learner, this position is for you.

We are looking for a teammate that can seamlessly move from content work, to SEO tasks, to building Social media community.

This person should have a passion for Digital Marketing, a creative outlook, and a collaborative, can-do attitude.

Functions and Responsibilities

• Prepare monthly Google Analytics reports to communicate progress and strategy

• Review Google Analytics to uncover areas for improvement and report on campaign metrics

• Set up, manage, and optimize email marketing campaigns

• (nurturing sequences, drip campaigns, prospecting campaigns, newsletters), including managing an email content calendar

• Identify and grow our target email audience and improve open and CTRs through list segmentation, personalization, and growth hacking

• report on A/B testing, segmentation and dynamic content

• Conduct ongoing A/B testing with the goal of continuously improving our email marketing initiatives.

• Optimise and to create new email templates based on customer data and campaign results

• Develop and edit HTML email templates, execute test plans, manage the deployment, and analyse the delivery/inboxing of marketing emails

• Manage prospect and customer database including creating and updating lists, segmenting data and list hygiene

• Set up testing, execution and reporting on sales conversions from Facebook lead gen ads

• Analyse and report on KPIs - pushing out key information in a concise format with actionable next steps proposed.

Manage sales targets for 3 countries

• articipate in forming effective paid search strategies.

• Launch and optimize various PPC campaigns.

• Oversee accounts on search platforms (e.g. Google AdWords, Bing)

• Be involved in keyword selection and audience targeting

• Monitor budget and adjust bids to gain better ROI

• Track KPIs to assess performance and pinpoint issues

• Produce reports for management (e.g. dashboards)

• Write attractive and concise copy for adverts

• Suggest and develop new campaigns across multiple channels

• Maintain partnerships with PPC ad platforms and vendors

• Find ways to reduce the risk of click fraud.

• Keep abreast of PPC and SEM trends.

Minimum Qualifications

• At least 2 years of prior experience working in digital marketing

• Proficient in Google Analytics and able to analyze and explain data

• Google Search Ads, Google Display Networks, Bing Ads, Google Analytics, and Google Tag Manager.

• Analytical skills (ROI, ROMI, ROAS, CAC, LTV, ECPC, etc).

• Hands-on experience with Excel / Google spreadsheet.

• Knowledge of English at a level not lower than Intermediate (spoken English is an advantage – we work for English speaking countries)

• Experience with large budgets -

• Motivated, meticulous and results driven team player

• Possess high level of problem-solving skills

• Detailed-oriented with strong analytical skills

• Able to multitask and perform well under pressure

• Able to work both independently and in a team setting, with a willingness to help where needed – someone who enjoys wearing many hats

• Enthusiasm and a passion for digital marketing

• Willingness to go above and beyond